1. Scott Hendrickson
Senior Director, Advertising Solutions
PayPal Media Network

2. PayPal Media Network
Connect with 90MM US Shoppers Connect the right offer to the right
consumer
Drive customers to purchase.
Connect with over 100MM US
shoppers via mobile and online
Connect the right message to the
right consumer
Drive shoppers to purchase and
close the loop
Reach Relevancy Redemption

3. eBay Inc assets
Connect with 90MM US Shoppers Connect the right offer to the right
consumer
Drive customers to purchase.
eBay
PayPal
Magento
Bill Me Later
PPMN
GSI
Milo
Red Laser
“eBay's acquisitions fit together to create
a killer shopping machine for the online and offline
future of shopping.” – Fast Company

4. Enabling commerce
Connect with 90MM US Shoppers Drive customers to purchase.
Connect with over 100MM US
shoppers via mobile and online
Drive shoppers to purchase and
close the loop
$175B in total commerce in 2012
$14B in mobile commerce in 2012
Leveraging tools and data to engage customers and drive commerce…
Any time. Anywhere. Any way.

5. The omnichannel marketplace

6. Source: comScore study, December 2012

7. The consumer journey has forever
changed…

8. The effect of mobile on the path to purchase

9. Consumer time spent vs. ad spend
Ad spend per media
Time spent per media
Source: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics

10. Case studies

11. Halls: Campaign objective
Drive purchases of Halls
cough drops at partner
pharmacy and retail
locations

12. The solution: roaming geo-
fences
• Geo-fenced location targeting
of mobile ads around Halls
partner pharmacy and retail
stores
• Combine geo-fencing with
third party data feed from CDC
to serve ads in “high flu index”
areas for increased relevancy

13. Results
• Measurement: click-to-map secondary action on
mobile landing page as indicator of store foot
traffic and purchase intent
• A/B test: control was an a geo-targeted national
campaign compared against a localized geo-fence
campaign that invoked high flu levels per the CDC
• 62.5% higher CTR in campaign using a roaming
geo-fence

14. Best Buy: Campaign objective
Drive purchases of
televisions through
mobile and at Best Buy
stores

15. The solution
Real time inventory
via Milo surfaces
TVs in stock at the
local store
PPMN mobile ads
geo-targeting
trade radius of
Best Buy stores
PayPal mobile express
checkout enables instant,
easy purchasing

16. The results
CTR measurement: 1% of all users that
saw the ad clicked on it
Mobile commerce measurement: 3%
purchased a product for in-store pickup

17. The Home Depot: Campaign
objective
Drive in-store
purchases with PayPal
at The Home Depot

18. The Home Depot: Solution
• Closed loop offer campaign delivering real
money into PayPal customer’s accounts to
spend at The Home Depot.
• Offers were delivered via multiple channels:
email, online and mobile.
• Consumers save the offer to their PayPal
account.
• At checkout, the offer value is automatically
deducted no need to show a phone, coupon
or card to redeem offer – a frictionless
experience.

19. The Home Depot: Results
• Measurement: Offer Saves; Offer Redemptions;
Transaction amount; Total sales volume; Average
order value
• $14,750 in offer funding drove a total of $149,212
total sales during one campaign: 10x ROI
• “ We believe PayPal’s solution has the potential to
improve the checkout experience as we know it
today by making it fast, secure and more convenient
for the customer ” - Dwaine Kimmet, Treasurer & VP of
Financial Services, The Home Depot

20. The PayPal Wallet
Enabling new commerce for the new economy

21. Mobile commerce today
Source: comScore study, April 2012

22. The intelligent, original digital wallet
PayPal is trusted by over 123M active customers who
spend $315M daily.
• A digital wallet that has been used by millions for 14 years
• Simple, secure money management in a single solution
• All funding sources saved in the wallet (credit, debit, etc.)
• Deferred payment and credit options
• Ability to store loyalty and rewards cards
• All coupons and offers saved in one place
• Accesses over $4B in daily PayPal account balances
PayPal Wallet Vision Video

23. PayPal leads the digital wallet
space
2%
1%
1%
2%
2%
3%
8%
48%
5%
5%
6%
8%
8%
13%
41%
72%
LevelUp
Lemon
ISIS
V.me
Square Wallet
MasterCard PayPass
Google Wallet
PayPal
Awareness
Usage
Source: comScore Digital Wallet Roadmap 2013
Consumer Awareness and Usage of Digital Wallet Offerings

24. Making it easy for the consumer

25. Saving the consumer time
25

26. Source 1,2: Forrester Total Economic Impact Study of PayPal, July 2012
Creating value for merchants &
brands

27. And we’re just getting started…
Millions of consumers…
Millions of off-line merchant
locations…
Billions of dollars in unspent
account balances…

28. Delivering ubiquity
The number of merchants
accepting PayPal will
increase rapidly in 2013 with
our Discover partnership
Jan 2013 Dec 2013

29. Partnering with merchants of all sizes

30. PayPal acceptance in-store
30
TOTAL SALES
$142
Billions

31. Questions? Let’s Discuss!
Scott Hendrickson
Head of Advertising Solutions
shendrickson@paypal.com
Follow me on Twitter @HendricksonS
Thank you!