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1.
2. INTRODUCTION
โขTitan Industries was established in 1984 as a joint venture
between the Tata Group and Tamil Nadu Industrial
Development Corporation (TIDCO).
โขFounder of titan is XERXES DESAI.
โขThe CEO of titan is BHASKAR BHATT.
โขThe company set up its corporate office in Bengaluru
(Karnataka) and its watch manufacturing facility in Hosur
(Tamil Nadu).
3. โขTitan is the largest watch company in India and the fifth
largest in the world.
โขTitan manufactures over 100 million watches across 30
countries and cumulative.
โขThe company has manufactured more than a 100million
watches till date; and has a customer base of over
80 million.
โขTitan is one of India's leading watch brands that brought
about a paradigm shift in the Indian watch market , offering
quartz technology with international styling.
8. MARKETING STRATEGY
โขSegmentation done on the bases of:
Lifestyle.
Socio-Economic Group.
Personality.
โข Introduced various Sub Brands.
โข Brand Extension.
โข Innovation.
9. SUB BRANDS ACCORDING TO
SEGMENTATION
โข Fastrack Youth(22-30yrs)
โข Dash Children
โข Titan Steel Trendy urban
youth(25 to 35yrs)
โข Raga Working Women
โข Nebula Upper Class
โข Sonata Semi Urban and
Rural class
12. ADVERTISING & PROMOTION
sonata
โข Jingle tune(Integral Part of BrandsFastrack
Dash identity)
โข Celebrated milestone of 50 million watches by
humming tune competition
โข Oversees Advertising by addressing social
Edge
steel
issues and Portraying personalities like Mother
Raga
Teresa,Mahatma Gandhi, Einstein
โข Titan Signet Programme
Nebula
Xylys
13. PLACE
๏ฝ Direct Dealers
๏ฝ Time Zone & Non-traditional Outlets
PRICE
Mass (Rs.350-600)
Popular (Rs.600-900)
Premium (Rs.900-1500)
Super-premium (Rs.1500-8000)
Connoisseur segments (above Rs.8000 to Rs.150000)
14. PROMOTION
๏ Aamir Khan as brand ambassador
๏ Mahendra Singh Dhoni for Sonata
๏ Rani Mukherjee for Raga
๏ Festival Offers
๏ Creative Advertising
16. FINANCIAL STRATEGY
โข Year-over-year sales growth of 57.5% during the last
quarter.
โข The company has reported $795.4 million in sales
over the past 12 months.
โข The company is expected to report $1 billion in
sales in the next fiscal year.
17. FINANCIAL STATEMENT
Currency in
Millions of Indian
Rupees As of: Mar 2008 Mar 2009 Mar 2010
TOTAL REVENUES 29,983.6 38,326.4 46,771.6
Cost of Goods Sold 21,512.5 28,054.0 34,680.0
GROSS PROFIT 8,471.0 10,272.4 12,091.6
OPERATING EXPENSES 5,818.5 7,765.2 8,313.4
OPERATING INCOME 2,652.5 2,507.2 3,778.2
EBT 1,176.9 868.0 1,265.2
NET INCOME 1,475.6 1,639.2
2,513.0