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ITC Mint-O Marketing and Business development analysis

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Vivek Kapoor
Vivek Kapoor

Candies are a fiercely contested space in India, and within Candies, Nestle Polo has a strong hold. Mint-O from ITC positioned itself uniquely targeting niche sensibilities and providing the necessary thrust though its wide network of small cigarette shops. This presentation identifies possible growth areas for the brand.

EmpresarialesEntretenimiento y humor
1 de 16
 
Mint-O Fresh ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mint-O Fresh ,[object Object],[object Object],[object Object],[object Object],[object Object]
4Ps of Mint-O Fresh Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4Ps of Mint-O Fresh Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
4Ps of Mint-O Fresh Place ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4Ps of Mint-O Fresh Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environmental Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendation 1 Stain preventing mint ,[object Object],[object Object],[object Object],[object Object]
Recommendation 1 Survey results ,[object Object],[object Object],[object Object]
Recommendation 2 Strong mints in tin boxes ,[object Object],[object Object],[object Object],[object Object]
Recommendation 3 Mints in Pubs & Bars ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object]

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