This document discusses how small businesses can use Web 2.0 tools like Facebook, YouTube, blogging, and Twitter to connect with others. It addresses common concerns about finding time and trusting online connections. While Web 2.0 used to seem complex, tools now make it easier to search, connect, and share presence online. When used for building community linkages rather than isolation, Web 2.0 becomes powerful for real-world relationships.

1. Web 2.0
Connecting Small Business

4. Viv McWaters

7. Web 2.0?

8. Ancient history! Web1.0

11. Web 2.0
Tools

12. Facebook

13. CollectiveX

14. YouTube

15. Blogging

16. Twitter

17. Slideshare

18. Skype

19. Google Docs

20. Uses?

21. Connecting

22. Private

23. Search

24. Presence

25. Common
questions

26. Where to start?

27. How do
I find the
time?

28. It might as well be Swahili!

29. Wouldn’t you rather spend
time with real people?

30. Who do
you trust?

31. Other faves

33. Community
linkages

37. Web 3.0?

38. “What could have become isolating is becoming a powerful tool
for real-world transformation and relationship.”
Wendy Farmer-O’Neil

39. Made by Viv McWaters
for Deakin University, Faculty of Business & Law, Geelong
8 April 2009
www.vivmcwaters.com.au
www.facilitatingwithconfidence.com
www.winkipod.com.au
Twitter: vivmcw
Skype vivmcwaters
Photos on slides 1, 5, 7, 8, 19, 20, 21, 22, 36 from iStockphoto
www.istockphoto.com
All other photos belong to the author