1. 1. Corporate Goals
-
Mission
Values
Vision
Culture
alongside
HOW
-
2. Corporate Objectives Start of marketing phase
- 3. Marketing Plan
- - Marketing Audit (external & internal)
- - SWOT Analysis
Before marketing phase - Marketing Objectives
Planning
BUDGET AGREEMENT
WHAT - Marketing Strategies
- Marketing Tactics
Campaigns - Campaign 1
- Campaign 2
- Campaign 3, etc
4. Results Estimation
5. Alternative Plans / Correction
6. Budget Review / Correction
7. Measurement Review