Although these screen shots were taken before TimeLine, the rules still apply. Good Content, Engage, Provide Information and Service. New ways to use Facebook and Twitter to improve your image and turn any post into a good opportunity. Specific screen shots for the Home and Commercial Security Business.
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Which Social Media Platform Should I Use With Examples from Home Security Business
1. Why Should I Use Social
Media?
Facebook, Twitter, or Linkedin?
Presented by:
Vickie Christensen
Facebook: http://www.facebook.com/wellmanworks
Twitter: @vickiejeanc
LinkedIn: http://www.LinkedIn.com/in/vickiejeanc
2. Building Customer Relationships
With Facebook
Website
Suggests Like
Facebook
Special Offer Link Please Like
My Offer Incentive
Goes Back to
for Clicking
Specific Website Facebook Facebook Like
Page Page
Special Offers
Only via
Facebook
3. Why Facebook? http://www.facebook.com
• 750 million users
• 50% of users are online every day
• Generates a staggering 770 billion page views
• More than half of U.S. user base age 26 to 64
Wellman Works, Ltd. http://www.wellmanworks.com
4. What Can You Do With Facebook?
Build Network and Create Community
•Create a Profile
•Profile primarily focuses on more personal matters such
as family and hobbies
•Talk with friends and share personal information
•Photo Sharing
•Video Sharing
•Events
Wellman Works, Ltd. http://www.wellmanworks.com
5. What Do Facebook Users Do?
Statistics
•130 friends
•Sends 8 friend requests per month
•Spends an average 15 hours and 33 minutes per month
•Visits 40 times per month
•Spends 23 minutes on each visit
•Connected to 80 community pages, groups and events
•Creates 90 pieces of content each month
Wellman Works, Ltd. http://www.wellmanworks.com
6. How Does Facebook Help With the
Security Industry?
Gives Your Business the Opportunity to:
•Listen to Your Customers
•Provide Platform for Customers to Post Experiences
•Post FAQ’s For Quick Answers
•Capitalize on Great Experiences, Diffuse & Repair Others Quickly
•Gain Exposure & Lead Customers Back to Web Site for New Offers
•Share Events & New Products
Wellman Works, Ltd. http://www.wellmanworks.com
7. Building Customer Relationships
With Twitter
Ask Customers
to Follow You
Stay in Front of
Send out Tips
Customers
to Customers
Create Loyalty Follow Leaders
in Your Field
Respond to
Share Success
Customers
Stories
Questions
8. Why Twitter? http://www.twitter.com
Build Network and Promote Brand and Events
•Respond with 140 characters using links to articles, pictures, videos
•Follow others -
•Listen to Your Competition and Gain Information
•Gain followers to build your network
•Promote your brand through blogs and events
Wellman Works, Ltd. http://www.wellmanworks.com
9. Twitter Statistics
•Over 350 million tweets per day
•Over 200 million registered accounts
•Over 100 million active users per month
•460,000 new accounts per day
•Search queries per day – 1.6 billion
Wellman Works, Ltd. http://www.wellmanworks.com
10. How Can Twitter Help You in the
Security Industry?
Customers Can: You Can:
Voice Concerns & Passions Listen to Your Competition
Get Quick Help Give Quick Help
Get Quick Answers Give Quick Answers
Follow Your Special Offer Lead Potential Customers
Wellman Works, Ltd. http://www.wellmanworks.com
11. Why LinkedIn? http://www.linkedin.com
•LinkedIn Targets Professionals - Increase Expert Positioning
•Create Profile
•Describe professional background
•Connect & communication with other professionals
Join Professional Groups Post/Answer Questions
Create Professional Groups Recommend
Wellman Works, Ltd. http://www.wellmanworks.com
12. LinkedIn Statistics
•135 million members in over 200 countries and territories
•Fifty-nine percent of LinkedIn members are non-US
•2 billion people searches on LinkedIn in 2010; 2011 est. 4 billion
searches
LinkedIn is currently available in eleven languages including English:
• French • Spanish
• German • Swedish
• Italian • Russian
• Japanese • Turkish
• Portuguese • Romanian
Wellman Works, Ltd. http://www.wellmanworks.com
13. How Can LinkedIn Help You in the
Security Industry?
•Answering Questions and Joining Groups in LinkedIn Creates:
•New Customers
•Increased Visibility
•References
•Expert Status
•Known in Your Field
•Greater Knowledge of Industry
Wellman Works, Ltd. http://www.wellmanworks.com
14. SIAC IS NOW ON TWITTER, LINKEDIN
& WORDPRESS
• The Security Industry Alarm Coalition (SIAC) is stepping up its efforts
to reach law enforcement, citizens and companies in the security
industry by adopting several new social media tools.
• Short messages will be frequently delivered via Twitter. LinkedIn will
connect users with SIAC services. At WordPress, SIAC will blog on
successful alarm reduction techniques and invite discussion and
comments from viewers.
• “Central to our mission is getting the word out about what we do,”
said SIAC Executive Director Stan Martin. “…that there are still many
groups who are unaware of the services we provide. The social
media tools we now employ offer a great way to connect with many
of our key constituents.
• To succeed in reducing the number of unnecessary alarm
signals, people need to know who we are and the solutions we
provide.”
Wellman Works, Ltd. http://www.wellmanworks.com
15. Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
16. Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
17. Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
18. Facebook – Good Examples
Wellman Works, Ltd. http://www.wellmanworks.com
30. Mitigate Bad Press Through
Social Media
Company isn’t listening and didn’t respond. A missed
opportunity for Great Customer Service.
Add Owner Comment is Blank!
Wellman Works, Ltd. http://www.wellmanworks.com
31. Your Security Business Can Benefit
From These Platforms
Use LinkedIn to establish & grow network
Use Facebook to learn about your
customer, broaden your reach and focus –
present special offers, updates, & reasons
to stay
Add Twitter to stay in front of your
customer, lead customers back to special
offers, solve issues, share great experiences
Wellman Works, Ltd. http://www.wellmanworks.com
Notas del editor
As the chart above illustrates, the total US Facebook population is made up of millions of people across a range of ages groups. While young adults (18-25) lead the way with a combined ~50 million users (almost double the size from a year ago), the 26-34 group is now well behind with ~29 million users. According to the data from Facebook there a combined ~28 million people over the age of 45 active on Facebook. These are impressive user numbers from an older demographic that continue to grow. It’s important to note that the 55-64 age group is almost the size of the 13-17 group, further evidence that Facebook isn’t limited to "young" people.
While you can upload your current contacts (a good place to start) and search for people you know on twitter, I would suggest that you take a look at 2 sites that will help you locate people with focused interest.Twellow - http://www.twellow.com/ is like a twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.The profiles also tell you a little about each person, including how many followers goal is networking, be realistic and find people who may also just be getting started. If your goal is to keep tabs of what industry leaders are saying, then focus on industry leaders. The twello site has a link to each profile on twitter so you can click on the link and go to a twitter page to follow the person you have chosen and then jump back to twello to keep looking. If you want to get listed on twello use this link http://www.twellow.com/user_add.phpAnother directory can be found here - http://twitterpacks.pbwiki.com/ The nice thing about this directory is that you can also add your twitter links if you aren’t afraid to edit a wiki.
