2. You have several options to choose
from when it comes to developing a
business in tourism:
Transportation services. This sector
involves transporting tourists to, from
and around the tourist destination.
Travel agencies. Travel agencies are
the 1 stop shop for everything involved
with visiting a place, including
transportation, accommodations and
attractions.
Accommodations. These include hotels,
motels, bed and breakfasts, hostels,
rental houses, condos and any other
place tourists may stay while travelling.
Guided tours and tour guides. A guided
tour service or professional tour guide is
a tourism business that specializes in
providing informative and entertaining
tours through an area's local attractions.
Hospitality. A hospitality business
pertains to any food or beverage
establishment that tourists may
frequent.
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3. Your local tourist attractions are
good indicators of what would
and would not make a successful
tourism business venture.
For example, if your area is
secluded from the populace and
dense with wineries, then
guided winery tours, local bed
and breakfasts, and airport
transportation services are all
viable business options
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4. Thoroughly research the
tourism businesses in your area
before you decide which
business in tourism is right for
you.
You will want to choose a
tourism sector that is not overly
congested, and one that you can
contribute something unique to.
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5. Your business plan is the blueprint for your
tourism business, and should include the
following sections:
Executive summary. Describe your business's
purpose, name, location, personnel needs,
tourism business management staff, market
sector, competition, marketing plan and
financial projections.
Tourism business summary. This should detail
how the business's ownership will be
distributed and the start up requirements
(funding, assets and location).
Products and/or services. You need to outline
the products and/or services your business will
be providing for tourists.
Analysis of the market. Provide information
about your target market and your
competition.
Tourism business strategy. Describe how you
plan on running your business, marketing your
business and pricing your product or service.
Financial summary. State your projections for
your business's expenses and income.
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6. Present your business plan to
potential lenders and/or
business partners in order to
obtain the start up and
operating capital you will need
to run your business in tourism.
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7. Select the Business location
Obtain all applicable business
licenses. Get the necessary business
licensing through your local
government's business regulatory
agency.
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8. Use social networking sites. Set up
accounts/pages on free social
networking sites.
Create a website for your tourism
business. Be sure to hire a specialist for
search engine optimization (SEO) in
order to maximize your site's online
presence.
List your business on all applicable
online directories and review websites.
Advertise in print mediums. Take out ad
space in newspapers, magazines and
trade/lifestyle publications.
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