This document summarizes Openmind's digital services and case studies. It describes Openmind as an agency that provides strategy, planning, client services, project management, design, and development services. It highlights case studies for companies like Blue Air, Bulmers, Kanal D, and Bank of Ireland that involved developing digital solutions like websites, apps, and social media campaigns to increase sales and engagement. It also summarizes Openmind's approach of collaborative planning and using data and insights to optimize clients' digital experiences.

2. Technologically
Intelligent
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Digital Services Presentation

3. Who we are
Our Agency Model.
Partners, Services, People & Portfolio

4. Our Clients & Partners
We have a panel of 35 active clients from different categories & markets

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6. Blue Air Openmind’s expertise and competencies in
developing digital solutions - web, social
media, mobile - and tactical integration
allowed us to solve all the issues encountered
and to satisfy the needs of our clients.
We see Openmind as a long term strategic
partner.
Mirela Tudorache – Secan,
Marketing Director
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7. Kanal D
Romania Openmind proved to be a valuable partner
that demonstrated very good skills and
experience in digital. We discovered wonderful
initiatives thought through by serious, positive,
and pro-active attitudes within a spirit of
innovation.
Ugur Yesil,
General Manager
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8. eightytwenty
Ireland
While trying to find an online expert to become
our digital partner, we experienced many
European agencies. After multiple tries and
disappointments, we were delighted to
discover in Romania the one to become our
agency of choice: Openmind Concept.
During our 3 year partnership so far, we were
delighted to discover a serious and innovative
company, that delivers in time and according
to our expectations on all the projects we have
partnered on.
David Connor,
CEO
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10. How the
agency is
modelled
It has 5 main functions:
1. Strategy & Planning
2. Client Services
3. Project Management
4. Design Studio
5. Development Studio
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11. The Planning
Function
Our Strategic Process to Deliver
Orchestrated Digital Experiences

12. Creative Business Idea
We base our planning on a established model that looks at the consumer, the category and the brand
as we are seeking to generate insights and to identify opportunities.

13. New
Consumer
Decision
Journey
We apply these insights and
ideas to the new consumer
decision journey modelled
by McKinsey. We use it to
replace the traditional
purchase funnel in order to
get an effective
performance measurement
and to identify ways to
optimize conversion.
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Company-­‐driven
Marke1ng
Past
Experience
Advocacy
Product
Experience
Company-­‐driven
Marke1ng
Past
Experience
Advocacy
Product
Experience
Company-­‐driven
Marke1ng
Past
Experience
Advocacy
Product
Experience

14. Methodology
DELIVERY
DEVELOPMENT
DESIGN
DEFNITION
We use a modified version of
the PRINCE2 methodology
for effective project
management to focus on
what a project is to deliver…
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15. Methodology
…while we activate various
documents and resources to
deliver on the process.
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16. 6 Thinking Hats Workshops
As we believe in collaboration, our workshops are designed around sourcing insights and generate new
ideas from everyone involved and exposed to the same business aspects.

17. Planning & Market Research Resources
We have full access to various resources and partners that help us understand trends and consumer behaviours
as they happen

18. Case Studies
How We Delivered Better and Grew
Relationships

19. Bulmers deCider
How Augmented Reality Drives Sales
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20. deCider
Objective:
The objectives of the campaign
were to drive on-trade sales of Pint
Bottles of Bulmers Original and Light.
The effectiveness of this is to be
measured on app downloads,
competition entrants, and
(obviously) sales!
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21. deCider
Solution:
We developed the Bulmers deCider
augmented reality (AR) app. The
app allows consumers to ‘scan’ their
Pint Bottle to reveal the Bulmers
Orchard. From the label, they can
then enter a unique code that will
instantly tell them if they have won
one of the prizes on offer at that
time.
Watch the ‘how to video’:
http://bit.ly/deCider
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22. deCider
Solution:
The campaign is ongoing however
results are very strong. The Bulmers
deCider went to number one in its
category on the Appstore within 24
hours of launch. 33% of download
target was hit in the first week. In
addition, Bulmers is the first Irish brand
to use Augmented Reality to drive an
on-pack promotion in Ireland. And
sales volumes saw an increase of
12% this summer (compared to
previous summer) that can be
related back to the usage of the
app.
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23. Blue Air
Building Smart for Smart Flying
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24. Blue Air
Objective:
Building and consolidating a strong
online presence that will massively
increase sales, raise customer loyalty
by offering a secure, trustful and
easy to use environment for new and
existing flight booking customers and
decrease operational costs for the
sales and customer care
departments.
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25. Blue Air
Solution:
Designing and building a digital
ecosystem that will enable Blue Air
booking services on various digital
environments and devices – web /
desktop and mobile:
• Desktop website
• Mobile website
• Facebook application
Designing and building a secure,
ergonomic and complete online
flight booking environment offering
customers multiple payment,
booking, pre-flight and post-flight
options, awarded in 2013 by eTravel
Awards
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26. Blue Air
Solution:
Raising customer loyalty through
constant actions:
• Social media applications
(contests and campaigns)
• Rewarded online
applications (Get Rid of Your
Boss and Get Rid of Your
Boss Reloaded – awarded in
2012 and 2013 at eTravel
Awards
• Email marketing
Implementing intranet applications
that integrate to the main website
and booking engine and reduce the
amount of requests to customer care
departments by offering automated
answers to customers’ issues and
questions.
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27. Blue Air
Solution:
Maintaining and improving the
whole ecosystem with a dedicated
Openmind technical team available
24/7 with instant reaction times and
on-the-spot solutions that will solve
any issues in enough time to avoid
loss of conversions.
Constantly and pro-actively acting
as a reliable partner in all Blue Air’s
activity into the digital environment
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28. Blue Air
Results:
Raising and maintaining a growth
trend in website traffic, despite Blue
Air’s variations in awareness and
brand perception
Dramatically increasing conversion
rate by implementing the highly
optimized online booking system
Reducing Blue Air’s internal
operational costs for the customer
care department
Organically grew a database of
loyal customers that form Blue Air’s
advocates
Raising Blue Air’s awareness by
designing and implementing
awarded online products
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29. Blue Air – The Hashtag
Project
Seamless Flight Tickets Search Brought Straight on
Facebook - zboracum.ro & fb.com/BileteBlueAir
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30. The Hashtag
Project
Objective:
Smart technologies for a
Smart Flying company –
keeping Blue Air ahead of
other flight operators in the
digital environment
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31. The Hashtag
Project
Solution:
Openmind designed a
concept called “Zboara in 3
cuvinte” (fly with three
words) based on the new
Facebook Hashtags. The
concept was implemented
as:
• A Facebook hashtag based flight
search engine, directly on
Facebook walls! Simple and handy
to use, only with 3 words: #zbor
from to. The automatic response
containing the flight quote or other
engaging messages is posted
directly on users’ Facebook walls.
• A supporting micro-site with a very
modern and engaging user
interface based on strong visuals
from Blue Air destinations and their
landmarks
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32. The Hashtag
Project
Solution:
Developing a quick
integration to all the internal
booking and reservation
systems as to offer light-
speed search results and
accurate quotes for the
flights.
Offering maintenance
services to maintain and
manage the whole system
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33. The Hashtag
Project
Results:
The campaign was
launched these days, and
we are expecting to see:
• A substantial raise in flights search
immediately after launch
• A substantial raise in flight bookings
• Campaign’s uniqueness transformed it
in a viral PR tool for the company and
its services
• Blue Air to strongly raise its awareness
on all flight-related news and
promotions based on the “zbor”
keyword, as being the first company in
Romania to use the #zbor hashtag and
automatically quote flight prices on
Facebook.
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34. Kanal D
The Most Likeable Entertainer. We Like It!
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35. Kanal D
Objective:
Creating and maintaining a
digital ecosystem for the
young TV station that will
sustain and contribute to the
growth in awareness,
audience and sales of the
young TV station.
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36. Kanal D
Solution:
Designing and building new
and modern digital
properties that expose TV
station’s shows and stars,
serving the Programming,
Marketing, PR and Sales
departments:
• A new redesigned and optimized
desktop website
• Mobile website
• Facebook pages and landing
pages for top shows
• Microsites for top shows
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37. Kanal D
Solution:
Introducing engaging
features that bring, keep
and return visitors on the
website:
• Discussion boards and forums
• Live streaming on web and mobile
devices (with real-time conversion)
for certain top shows
Raising visitors loyalty
through constant actions:
• Social media applications
(contests and campaigns linked to
most popular shows like “Vrei sa fii
milionar?” or “Draga mea
prietena”)
• Email marketing – sending and
measuring results for daily
newsletter campaigns to Kanal D
subscribers
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38. Kanal D
Solution:
Creating a secure,
ergonomic and easy-to-use
CMS that helps editors and
content managers to publish
and manage content -
news, shows, stars, TV
schedule and multimedia
galleries.
Maintaining and improving
the whole ecosystem with a
dedicated Openmind
technical and design team
available 24/7 with fast
reaction times
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39. Kanal D
Results:
Immediate (30 days after
launch) raising the traffic
with 50% on the Kanal D
main website
Doubling the number of
visitors by launching
microsites for top shows
Growing an organic contact
database of loyal customers
that form an interested
audience for Kanal D’s
shows
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40. Bank of Ireland –
AllAboutBusiness.ie
Sponsorship Evolved into the Largest SME
Community in Ireland
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41. Bank of Ireland
Objective:
Creating an online location
place to promote the Bank
of Ireland sponsored
Dragons’ Den (Arena Leilor)
show
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42. Bank of Ireland
Solution:
Extrapolating the idea of
businesses being presented
online and creating user
generated content online,
we developed a concept
whose target was to actively
help BOI grow its B2B
community and raise leads
based on an organic grown
database.
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43. Bank of Ireland
Solution:
The concept is called All
About Business and is
implemented as:
• a portal for business owners and
representatives to connect,
discuss, share problems,
knowledge and news
• a powerful engine to match and
connect businesses and
opportunities based on interests
collected through social profiles
• a place to present the Dragons
Den show, jury, contestants
• a room for the Dragons’ Den fans
to become actively involved into
the show through an engaging
game called “The Sixth Dragon”
and other tools like live chats,
multimedia galleries, ratings and
reviews, blogs a.s.o.
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44. Bank of Ireland
Solution:
Developing a powerful CMS
to handle all the content
generated into, by and for
the portal
Offering maintenance
services to maintain and
manage the whole system
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45. Bank of Ireland
Results:
Over 100.000 unique
registered users and business
profiles into the portal
Over 10.000 business leads
generated from the active
users
A unique profiling
dashboard that collects
personal, social and
transactional data to
generate real-time business
intelligence
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46. Kofi Annan Dialogues
Live*
Social TV Put in the Hands of Young Leaders
dialogueslive.kofiannanfoundation.org
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* Google Hangouts featured case study

47. Kofi Annan
Dialogues Live
Objective:
Helping One Young World
Foundation in connecting
Kofi Annan to young leaders
all over the world.
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48. Kofi Annan
Dialogues Live
Solution:
Developing a concept
based on the idea of Social
TV looking to get Mr. Annan
as engaged as possible with
the relevant audience and
allowing technology to
express his personal brand
while not missing the context
of One Young World.
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49. Kofi Annan
Dialogues Live
Solution:
The concept was
materialized into a powerful
micro-site embedding the
newest technologies in the
field:
• A Google Hangouts integrated live
streaming module, for live
interventions and live debates with
connected audience all over the
world.
• Live chat with social connections
to enable speakers and audience
connect and share ideas
• A powerful CMS to manage the
live feeds
• Real-time insights so that we keep
the community focused on the
most relevant and compelling
subject matter
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50. Kofi Annan
Dialogues Live
Results:
Over 10.000 live streaming
watchers in 3 live
interventions so far
Over 1.000 unique viewers
connected through social
logins and actively involved
during each hangout
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51. Software &
Innovations
Our Own Products Built for Business Intelligence,
TV-commerce & Live Data Visualization

52. Ripple Platform – rippleplatform.com
SaaS platform that provides tailored social plugins to build social engagement across web, mobile &
social touchpoints & to deliver Actionable Live Intelligence(c) through proprietary insights & analytics

53. Telekinesis – The First Smart TV Commerce Platform
A platform solution to build and deploy commerce applications or any other type of applications on
Smart TVs. SaaS solution for the future of TV.

54. Open Chart Lab – Data Visualization Library
A data visualization library - powered by Ripple – that is capable to display live data on any device. It includes a comprehensive
set of effects and animations that can generate dynamic realtime Infographics. E.g. client.rippleplatform.com/havas/worldwide/

55. Media Planning
Resources
We Drive Insights Through Analytics to
Optimize Communications

56. Adaptive Marketing: Interact – Learn - Target
An effective communications planning tool that looks at transforming data into insights before optimizing or doing
pivotal changes to the way communications are modelled.

57. Media
Networks
We can access the main
advertising networks
relevant on the Romanian
market.
And we are part of the
network of agencies that
receive constant updates on
new ad formats:
• MS Ads Magnetic Canvas, Xbox
NUads, versaTiles
• Google AdWords Enhanced
Campaigns
• Facebook Newsfeed Video Ads
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58. Thank you!
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