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Hacking Customer Development

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Patrick Vlaskovits
Patrick Vlaskovits

Talk on Customer Development Hacks given to Lean Startup Meetup in New York on March 1st 2011

TecnologíaEmpresariales
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Hacking CustDev: The Open-Source Playbook Lean Startup NYC March 1, 2011 ,[object Object],[object Object],[object Object]
Intro
 
Why bother? ,[object Object]
Risk mitigation in the context of an early stage tech startup is WHY you should do Customer Development . PS If that doesn’t make sense to you, don’t do CustDev/Lean Startups. Seriously. PPS I am not kidding.
1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate. The Three CustDev Meta-Principles
0) There are NO rules… 1) Question & Test your assumptions. 2) “Get Out of the Building”. 3) Iterate.
0) There are NO rules… Hacking CustDev = CustDev + MMA
The Classic Smoke Test/MVP from 1975
Sophisticated Variants of the ‘Smoke Test’ Traffic  MVT/Landing Page  Conversion
Learning about your customers is a lot like fishing… ,[object Object],[object Object],[object Object],[object Object]
B2B/Enterprise: Screenshots + LOI
Outside of Tech Startups Why do you think it takes 6-8 weeks to get your !@$&&^$@! snuggie?
Outside of Tech Startups
Kickstarter
“ Ghetto Testing”
Best Practices: Concierge/“Manual”-ation
[Your competition] SUCKS! ,[object Object],[object Object],[object Object]
The Magic Wand ,[object Object],[object Object],[object Object]
The Magic Word ,[object Object]
Price testing without charging
Confuse to Clarify ,[object Object],[object Object]
“ Phone Support” ,[object Object],[object Object]
Now, what you got for me? Original Post on CustDev Hacks here: http://vlskvts.co/hhqEB7
PDF http://www.CustDev.com Paperback (AMAZON) http://bit.ly/EGCDPaperback Kindle (AMAZON) http://bit.ly/EGCDKindle An Intro to Customer Development

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Hacking Customer Development

Notas del editor

  1. The biggest risk you face is building something no one wants.
  2. The biggest risk you face is building something no one wants.
  3. The biggest risk you face is building something no one wants.
  4. The biggest risk you face is building something no one wants.
  5. The biggest risk you face is building something no one wants.
  6. The biggest risk you face is building something no one wants.
  7. The biggest risk you face is building something no one wants.
  8. By now, you know what it is. Customer Development + Agile Development.