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   
   Writing is a fundamental professional skill...in today's
    workplace writing is a 'threshold skill' for hiring and
    promotion among salaried...employees. Survey results
    indicate that writing is a ticket to professional opportunity,
    while poorly written job applications are a figurative kiss
    of death.

    ~Gaston Caperton, president of the
    National Commission on Writing for
    America's Families, Schools, and
    Colleges
   Technical Communication is oral and written
    communication for and about business and industry.

   It focuses on products and services – how to
    manufacture, market, manage, deliver, and best use them.

   Technical communication is
    composed primarily in the
    workplace for
    supervisors,                              colleagues, s
    ubordinates,                                      vend
    ors, and customers.
   Routine Correspondence
    o Memos, Letters, E-Mails, Messages, Instant Messages, and Text
      Messages
   Technical Descriptions and Process Analyses
   Instructions, User Manuals, and Standard Operating
    Procedures
   Proposals
   Executive Summaries
   Informal and Formal Reports
   Presentations
   Brochures, Newsletters, and Web sites
   Business offers a unique perspective on audience:
   Internal Audience = those persons within the company
   External Audience = those persons outside the company

   High-Tech Audience = includes those who work in your field of
    expertise, are your colleagues because they share your
    educational background, work experience, or level of
    understanding
   Low-Tech Audience = includes coworkers in other departments,
    bosses, subordinates, or colleagues who work for other
    companies but do not share the same level of understanding
    about a particular topic
   Lay Audience = customers and clients who neither work for your
    company nor have any knowledge about your field of expertise
   The 1993 National Assessment of Adult
    Literacy places the average reading level of
    US adults at 8th – 9th grade level.
   Their 2003 Assessment indicates that those
    numbers barely moved.
   6th Grade = Comics
   7th Grade = Modern Romances
   8th Grade = Ladies’ Home Journal, Wall Street Journal
   9th Grade = Good Housekeeping
   10th Grade = Reader’s Digest, US News and World Report
   11th Grade = Time and Newsweek
    12th Grade = Atlantic Monthly
   In a survey conducted by ACT, just 51% of students
    demonstrated the ability to read at a freshman level.
   No popular magazines or newspapers score high enough on
    language content to meet college graduate level.
   The National Center for Education Statistics
    demonstrates the comparison between their 1992 and
    2003 statistics.
Average Prose, Document and           Prose Literacy by Educational
Quantative                        Attainment
Literacy Scores of Adults: 1992
and 2003
   Every discipline has a preferred writing style.
   Write for Clarity.
   Provide specific detail with fewer words.
   Answer the Reporter’s Questions.
   Use easily understandable words.
   Avoid wordiness, obscure words, define acronyms,
    abbreviations, and jargon
   Use verbs in the active voice rather
    than the passive voice
   Avoid Sexist or Regional Language
   Write for Conciseness.
   Simplify words, sentences, and paragraphs
   Limit paragraph length to four to six typed lines, or no
    more than 50 words.
   Limit word and sentence length.
   Approximately 15 words per sentence and no more than
    5 multisyllabic words per 100 words of text.
   Avoid camouflaged words: make an adjustment to =
    adjust
   Avoid the Expletive Patterns: there and it
   Omit Redundancies
   Avoid Wordy Phrases

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Writing for business

  • 1.
  • 2. Writing is a fundamental professional skill...in today's workplace writing is a 'threshold skill' for hiring and promotion among salaried...employees. Survey results indicate that writing is a ticket to professional opportunity, while poorly written job applications are a figurative kiss of death. ~Gaston Caperton, president of the National Commission on Writing for America's Families, Schools, and Colleges
  • 3. Technical Communication is oral and written communication for and about business and industry.  It focuses on products and services – how to manufacture, market, manage, deliver, and best use them.  Technical communication is composed primarily in the workplace for supervisors, colleagues, s ubordinates, vend ors, and customers.
  • 4. Routine Correspondence o Memos, Letters, E-Mails, Messages, Instant Messages, and Text Messages  Technical Descriptions and Process Analyses  Instructions, User Manuals, and Standard Operating Procedures  Proposals  Executive Summaries  Informal and Formal Reports  Presentations  Brochures, Newsletters, and Web sites
  • 5. Business offers a unique perspective on audience:  Internal Audience = those persons within the company  External Audience = those persons outside the company  High-Tech Audience = includes those who work in your field of expertise, are your colleagues because they share your educational background, work experience, or level of understanding  Low-Tech Audience = includes coworkers in other departments, bosses, subordinates, or colleagues who work for other companies but do not share the same level of understanding about a particular topic  Lay Audience = customers and clients who neither work for your company nor have any knowledge about your field of expertise
  • 6. The 1993 National Assessment of Adult Literacy places the average reading level of US adults at 8th – 9th grade level.  Their 2003 Assessment indicates that those numbers barely moved.  6th Grade = Comics  7th Grade = Modern Romances  8th Grade = Ladies’ Home Journal, Wall Street Journal  9th Grade = Good Housekeeping  10th Grade = Reader’s Digest, US News and World Report  11th Grade = Time and Newsweek  12th Grade = Atlantic Monthly  In a survey conducted by ACT, just 51% of students demonstrated the ability to read at a freshman level.  No popular magazines or newspapers score high enough on language content to meet college graduate level.
  • 7. The National Center for Education Statistics demonstrates the comparison between their 1992 and 2003 statistics. Average Prose, Document and Prose Literacy by Educational Quantative Attainment Literacy Scores of Adults: 1992 and 2003
  • 8. Every discipline has a preferred writing style.  Write for Clarity.  Provide specific detail with fewer words.  Answer the Reporter’s Questions.  Use easily understandable words.  Avoid wordiness, obscure words, define acronyms, abbreviations, and jargon  Use verbs in the active voice rather than the passive voice  Avoid Sexist or Regional Language
  • 9. Write for Conciseness.  Simplify words, sentences, and paragraphs  Limit paragraph length to four to six typed lines, or no more than 50 words.  Limit word and sentence length.  Approximately 15 words per sentence and no more than 5 multisyllabic words per 100 words of text.  Avoid camouflaged words: make an adjustment to = adjust  Avoid the Expletive Patterns: there and it  Omit Redundancies  Avoid Wordy Phrases