1. Become a champion in innovation
Executive Master Class in
Innovation & Entrepreneurship
Want to convert your ideas into a successful business? And For whom?
lead your organisation to innovative results? We’ll make you
a true innovation champion! We would like to invite you for an intake interview if you
have:
The Executive Master Class in Innovation &
Entrepreneurship is a long-term intensive high-level • at least 3 years of work experience,
management programme in which you’ll learn everything • and you are involved in creating and transforming
about entrepreneurial innovation and corporate innovation businesses.
management. Take hold of the innovation reins!
Added value for you and your company
You will:
• learn all about innovation management at the strategic,
organisational and operational levels.
• formulate and implement innovation strategies in
established organisations.
• convert innovative ideas into full-grown concrete business
proposals.
• gain a critical analysis framework and a practical set of
tools for assessing the potential of innovative projects,
selecting them, and tracking their progress.
programme design
Deep insight into the most important frameworks is
central in this programme. We start from the foundation
of theoretical concepts and insights. You apply these
concretely to your own Innovative Idea and then develop an
innovation strategy – with a focus on practicality – for your
organisation.
The Executive Master Class in Innovation &
Entrepreneurship consists of 2 consecutive tracks:
• Entrepreneurial Innovation
• Corporate Innovation Management
Each track contains 3 modules, which include new insights
and coaching.
Track 1: Entrepreneurial Innovation (p. 6) and Track 2:
Corporate Innovation Management (p. 8) can be taken
separately.
Executive Master Class in Innovation &
Entrepreneurship Participants 2011 - 2012

2. " During this programme, it became clear to me that there’s a world
of difference between having an innovative idea and bringing a new
product onto the market successfully. Cartamundi is full of creative
people who continually come forward with magnificent ideas. This
programme taught us to make the right choices in selecting ideas and
then in converting them into the right products with the right business
plans. The programme is well-structured. In particular, the coaching
sessions around real cases are very concrete and directly applicable to
our company. “
Steven Nietvelt – CTO, Cartamundi
TRACK 1: value creation
Module 1: Value Creation Meet your faculty
• Entrepreneurship: an introduction Because your time is precious, this
• Inspiring Creativity programme presents only the very best
• Directing your talents speakers, who share their rich experience
• Business modelling: part I in their field of expertise. Academic
speakers and practical testimonials
Module 2: Value Capture combine to form a solid link to real-
world practice from a strong academic
• Entrepreneurial marketing foundation. Meet the core instructors in
• Business modelling: part II the separate detailed brochure about this
• Negotiation skills programme.
• Financial planning: the relation between profit-and-loss accounts, cash flow
and balances Prof Walter Van Dyck
Programme Director
Module 3: Value Delivery
PRACTICAL INFO
• Financial planning
• Company Valuation Dates and venues
• Entrepreneurial finance: negotiating deals with risk capital providers 26 days (6 x 4 consecutive days)
• Venture presentation and communication skills + 2 days project presentation
October 2012 through June 2013
track 2: Corporate Innovation Management Ghent Campus, Leuven Campus,
High-Tech Campus Eindhoven
Module 4: Designing Innovation Strategy
Language
• Aligning innovation strategy with competitive strategy English
• Strategic innovation simulation
• Innovation sources: exploring & exploiting the ecosystem Fee
• Open innovation and collaboration € 11,850 + € 1,500 seminar costs
(excl. 21% VAT).
Module 5: Implementing Innovation Strategy
• Managing sustained & disruptive innovation
• The DNA of the creative organisation
• Stimulating creativity and innovation
• Corporate venturing methods
• Business model transformation
• Portfolio management
• Leadership and inspiring change
Module 6: Strategic IP Management
• How to protect inventions? Overview of IP rights and their applications in a
business context.
• Designing IP strategies: defensive and offensive approaches
• Developing IP portfolios for competitive strength apply now!
• Valorising (unused) IP
• Patent landscapes and other visualisation techniques for using IP strategically Please see Practical Info on the following
• IP and Open Innovation: making the right IP and property decisions in R&D page, or visit:
collaborations
www.vlerick.com/emcie

3. Practical info
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Ghita Greef
Group Product Manager
T: + 32 9 210 98 94
F: + 32 9 210 97 28
ghita.greef@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
Your active participation in one of our programmes Register online via:
qualifies you for a Certificate from Vlerick Business
School. www.vlerick.com/
innovation-programmes
In addition, when you successfully complete an
Executive Master Class, you can join the Vlerick
Alumni, a worldwide network of more than 16,000 Financial benefits for you?
members in 100 countries.
• 10% discount for paying members of Vlerick Alumni
Cancellation • SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
Consult our cancellation conditions at: the social profit sector.
www.vlerick.com/conditions
You’ll find more info at: www.vlerick.com/benefits
Our team is here for you
FOLLOW THE VLERICk INNOVATION NETWORK
Ghita Greef
Group Product Manager Visit our website:
T: + 32 9 210 98 94 www.vlerick.com/innovation-network
ghita.greef@vlerick.com Follow us on Twitter:
@Vlerick #Innovation
Participate in our LinkedIn group:
Rian De Bruycker Vlerick Innovation Network
Programme Advisor
T: + 32 9 210 98 84
rian.debruycker@vlerick.com

4. Application form
Innovation management
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
INNOVATION
Yes, I wish to apply for the following programme(s):
MANAGEMENT
Strategising for Innovation Product Management
Entrepreneurial Innovation Executive Master Class in Innovation & Entrepreneurship
Corporate Innovation Management Vlerick Innovation Network
In addition, I wish to receive more information on the management programmes of
Vlerick Business School that I have ticked on the reverse side of this form.
ENGLISH
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
E-mail
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail.
No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
Country
VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Ghita Greef, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
ghita.greef@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/innovation-programmes Vlerick Business School.

5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com