1. Discover the story behind the numbers
Understanding Annual Reports
An annual report gives a picture of the financial capability For whom?
of your company.
• You want to acquire a thorough basic knowledge in
But how do you read the balance sheet? This programme interpreting the financial reporting of an organisation.
tells you the story behind the numbers in the annual • Even though you don’t have any financial background,
accounts. You learn to understand the balance sheet and you are looking for a course on the fundamentals of
profit-and-loss account, become familiar with the most financial management.
relevant essential concepts and practice with real-life
examples. Added value for you and your company
Learn to use financial terminology? With the help of an • You will play with key concepts in Accounting and
interactive and professional approach, to allow you to Finance.
immediately get the most out of a whole year – and perhaps • You will master all the key concepts thanks to F.A.S.T.©,
much more. This is the way to do it! our interactive simulation game.
• At last, you will be capable of subjecting the figures to a
Using inspiring and interactive methods, this programme financial analysis.
familiarises you with key concepts from the world of
finance.
Wouter De Maeseneire learns you how to interpret your
balance sheet in an accessible manner

2. Programme design Meet your faculty
You will be amazed by our keenness for practice. Departing from well founded • Prof Wouter De Maeseneire is
theory, we illustrate it with practice-based examples, case studies and exercises. professor of Corporate Finance.
His research focuses on Company
You will learn not merely from the lectures given by our faculty. Draw Valuation, Real Options, Initial Public
inspiration from your participating colleagues. Interaction and exchanging Offerings (IPO) and Private Equity.
experiences will teach you a great deal. • Prof Sophie Manigart is professor
of Corporate Finance. Her research
This programme allows you to immerse yourself in our interactive simulation interests are in Entre­ reneurial Finance,
p
game, F.A.S.T.©. The game allows you to get acquainted with all the key concepts Business Angels, Venture Capital,
of Accounting and Finance: assets and liabilities, costs and yields, income and Management Buy-outs, Private Equity
expenditure, cashflow, etc. and Corporate Finance.
You can follow this programme on its own or as part of the complete package PRACTICAL INFO
‘Financial Management for Non-Financial Managers’.
Dates and venues
Module 1: Introduction to Annual Reports 2 days
Ghent Campus (Dutch): 17, 24 September
• Key concepts 2012 or
• F.A.S.T.© simulation game Brussels (English): 1, 8 October 2012 or
• Balance sheet and profit-and-loss account Ghent Campus (Dutch): 18, 25 March
• Cashflow 2013
Module 2: Interpretation of Balance Sheets and Language
Profit-and-Loss Accounts Dutch (Ghent) or English (Brussels)
• Financial analysis of the figures Fee
• Practice-based case studies € 1,395 (excl. 21% VAT)
• What are liquidity, profitability and solvency?
• What does value-added really mean?
Programme 1: Programme 2: Programme 3:
Fundamentals
Understanding Mastering Costs of Financial
Annual Reports and Budgets Management
Module 1: Module 1: Module 1:
Introduction to Costing Concepts Financial
Annual Reports Management
Module 2: Module 2: Module 2:
Interpretation of From Full Costing The Investment
Balance Sheets and to Activity Based Process
Profit-and-Loss Accounts Management
Module 3: Apply now!
Budgeting
Please see Practical Info on the following
page, or visit:
www.vlerick.com/annual-reports

3. PRACTICAL INFO
Registration Online registration: quick & easy!
Action! Register online.
Questions? Please contact:
Vincent Bagué
Group Product Manager
T: + 32 9 210 97 81
F: + 32 9 210 97 28
vincent.bague@vlerick.com
Reep 1
9000 Ghent, Belgium
Your certificate
If you take part in one of our programmes, you are Register online via:
entitled to a certificate from Vlerick Business
School. www.vlerick.com/
accounting-finance
If you successfully complete an Executive Master Class,
you can join the Vlerick Alumni Network, a worldwide
network of over 16,000 alumni in more than 100 Financial benefits for you?
countries.
• 10% discount for paying members of Vlerick Alumni
Cancellation • SME portfolio: subsidies for Flemish SMEs.
• Vlerick Social Profit Grants for organisations active in
Consult our cancellation conditions at: the social profit sector.
www.vlerick.com/conditions
You’ll find more info at: www.vlerick.com/benefits
Our team is here for you
Vincent Bagué
Group Product Manager
T: + 32 9 210 97 81
vincent.bague@vlerick.com
Rian De Bruycker
Programme Advisor
T: + 32 9 210 98 84
rian.debruycker@vlerick.com

4. Application form
Accounting & Finance
EXECUTIVE EDUCATION AND RESEARCH IN 2012-2013
ACCOUNTING & FINANCE
Yes, I wish to apply for the following programme(s):
Financial Management for Non-Financial Managers Valuation of Companies
Understanding Annual Reports Executive Master Class in Controllership
Mastering Costs and Budgets Executive Master Class in Corporate Finance
Fundamentals of Financial Management Executive Master Class in Financial Analysis
Strategic Cost Management and Asset Management
ENGLISH
In addition, I wish to receive more information on the management programmes of
Vlerick Business School that I have ticked on the reverse side of this form.
Name First name M F
Function
Company
Company address N° bus
Postal code City
Country
Telephone Fax
E-mail
Yes, I would like to stay up-to-date about the activities of Vlerick Business School via e-mail.
No, I do not want to receive information about the activities of Vlerick Business School via e-mail.
Home address N° bus
Postal code City
Country
Home telephone
Invoice to be addressed to:
Name First name M F
(Only fill the section below if different from company address above)
Address N° bus
Postal code City
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VAT n°
I am paying member of Vlerick Alumni and enjoy a 10% reduction on this programme
Date - - Signature
Please return this form BY FAX OR POST to:
Vlerick Business School, attn. Vincent Bagué, Your contact details will be stored in a database of Vlerick Business School for
Reep 1, 9000 Ghent, Belgium, fax + 32 9 210 97 28 the purpose of keeping you updated on our activities. Pursuant to the Belgian
vincent.bague@vlerick.com Law on privacy (Wet tot bescherming van de persoonlijke levenssfeer ten
opzichte van de verwerking van persoonsgegevens) of 8 December 1992 you
You can also apply online at are entitled to inspection and correction of data related to you as kept by
www.vlerick.com/accounting-finance Vlerick Business School.

5. THE Programmes of
vlerick BUSINESS school
I would like to receive information on the following programmes (please tick).
Please return your contacting details to us by fax, e-mail or post.
General Management Operations & Supply Chain Management
Advanced Management Programme E Project Management D
International Management Programme E Purchasing Management E
Middle Management Programme D Operational Excellence E
Young Management Programme D & E Executive Master Class in Supply Chain Management E
Accounting & Financial Management Entrepreneurship
Understanding Annual Reports D & E KMO Challenge D
Mastering Costs and Budgets D & E KMO Excellence D
Fundamentals of Financial Management D & E Entrepreneurship for Managers D
Strategic Cost Management E
Valuation of Companies E People Management & Leadership
Executive Master Class in Controllership E The People Manager D
Executive Master Class in Corporate Finance E Executive Decision Making D
Executive Master Class in Financial Analysis How to Improve Your Emotional Intelligence D
and Asset Management E Inspiring for Change D
Negotiating to Create Value D & E
Human Resource Management Self-mastery D
HRM with Impact D Bestsellers read for you D
Compensation & Benefits D
Executive Master Class in Human Resource Management D Strategy
Strategy in Action E
ICT & Business Process Management
ICT-Management D Executive Master Classes
Business Process Management Workshop D & E Executive Master Class in B-to-B Marketing and Sales E
Excellence in Business Process Improvement E Executive Master Class in Business Process Management E
Executive Master Class in Business Process Management E Executive Master Class in Controllership E
Business Intelligence Workshop E Executive Master Class in Corporate Finance E
Executive Master Class in Financial Analysis
Innovation Management and Asset Management E
Strategising for Innovation E Executive Master Class in Human Resource Management D
Entrepreneurial Innovation E Executive Master Class in Innovation & Entrepreneurship E
Corporate Innovation Management E Executive Master Class in Supply Chain Management E
Executive Master Class in Innovation & Entrepreneurship E
MBAs
Marketing & Sales Full-time MBA E
Introduction to Marketing Management D Executive MBA E
Retail & Trade Marketing D Executive MBA in Financial Services & Insurance E
Brand Management & Communication D
Product Management D Masters
Strategic Business-to-Business Marketing D Masters in Financial Management E
Executive Master Class in B2B Marketing and Sales E Masters in General Management E
Masters in Marketing Management E
D Programme in Dutch E Programme in English
More information on www.vlerick.com