Switch by Dan and Chip Heath

1. Why

2. Switch
How To Change Things
When Change Is Hard
By: Chip Heath & Dan
Heath

4. Quote
Rider
“For individuals’ behaviour to change,
you’ve got to influence not only their
Elephant
environment but their hearts and
minds.”
Environment
Direct the rider
Motivate the elephant
Shape the path

6. Switch
• Direct the Rider: • Motivate the Elephant:
• Find the bright spot • Find the feeling
• Script the critical • Shrink the change
moves • Grow your people
• Point to the destination
Shape the Path:
•Tweak the environment
•Build habits
•Rally the herd
Keep the Switch going

7. Follow the Bright Spots
Quote:
“Find out what’s working and
how you can do more of it.”

8. Script the Critical Moves
Quote:
“Don’t think big
picture, think in
terms of
specific
behaviour.”

9. Point to the Destination
“Change is
easier when you
know here your
are going and
why its worth
it.”

10. Find the Feeling
Quote:
“Knowing
something is not
Analyze
enough to cause
change. Make
people feel
something.”
Think
Change

11. Shrink the Change
Quote:
“Break down the
change until it
no more spooks
the elephant.”

12. Grow Your People
Quote:
“Cultivate a
sense of
identity and
instil the growth
mindset.”

13. Tweak the Environment
Quote:
“Tweaking the
environment is
about making
the right
behaviours a
little bit easier
and the wrong
behaviours a
little bit
harder.”

14. Build Habits
Quote:
“when the
behaviour is
habitual its
free—it does
not tax the
rider. Look for
ways to
encourage
habits.”

15. Rally the Herd
Quote:
“Behaviours is
contagious.
Help it spread.”

16. Keep the Switch Going
Quote:
“Change isn’t an
event, it is a
process…..
A long journey
requires lots of
mango.”

17. Switch
Direct the Rider: Motivate the Elephant:
• Find the bright spot • Find the feeling
• Script the critical • Shrink the change
moves • Grow your people
• Point to the destination
Shape the Path:
•Tweak the environment
•Build habits
•Rally the herd
Keep the Switch going……..

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