In September, 2013, VolunteerMatch hosted a webinar that covered the key ingredients for a successful corporate-nonprofit volunteer partnership. The session was so popular, we've brought you back for round two! In this special session dive into how nonprofits and businesses can increase both the breadth and depth of these cross-sector relationships. Join VolunteerMatch for a special joint edition of the Nonprofit Insights and Best Practice Network webinar series, as we welcome back three experts in corporate-nonprofit partnerships who present from multiple perspectives: Nonprofit consultant Mazarine Treyz represents the small nonprofit viewpoint, Desiree Adaway of The Adaway Group provides the voice of large organizations, and Amanda Lenaghan from the Charles Schwab Foundation presents the corporate angle. Viewers walk away with new knowledge, practical strategies and tactics, as well as concrete resources and handouts. Whether you work at a nonprofit or a corporation, this webinar will enable you to move your program to the next level through successful partnerships.

1. A 360-Degree View of
Corporate-Nonprofit
Partnerships – Part II
July 9, 2014
#vmlearn

2. Who are we?
2
#vmlearn
Mazarine Treyz
Wild Woman Fundraising
@wildwomanfund
wildwomanfundraising.com
Amanda Lenaghan
Charles Schwab
Foundation
@papeamanda
aboutschwab.com
Desiree Adaway
The Adaway Group
@desireeadaway
desireeadaway.com

3. Agenda
3
#vmlearn
• A Recap
• Expanding Engagement Beyond
Events
• Outside-the-Box Program Elements
• Q&A

4. 4
#vmlearn
• Finding & Establishing Partnerships
• Pro Bono & Skilled Volunteering
A Recap

5. Expanding
Engagement Beyond
Events
5
#vmlearn

6. Charles Schwab Foundation
Helping individuals and families achieve
lifelong financial well-being through
education, volunteerism and advocacy.
MISSION
EDUCATE ADVOCATE VOLUNTEER
#vmlearn

7. Deepening Engagement with Corporate Volunteers
Hands-On Board ServiceSkills-based & Pro Bono Service
Breadth of Involvement
Depth of Involvement
Large scale volunteering provides exposure to your mission; deep mission connection
often leads to high-impact pro bono and board opportunities. Nonprofits can help move
employees along this continuum to become more engaged in their organization.
#vmlearn

8. Skills-based Volunteering & on-going Engagement
• Structured volunteer event can provide entrée into on-going volunteering
• 50% of nonprofits received follow up consulting or continued relationship
• 2/3 of employees were interested in continuing with longer-term engagements
#vmlearn

9. Engaging one leader can result in increasing the breadth
AND depth of relationship
• Established partnership that
leverages the core strengths of
Schwab and BGCA
• Schwab Branch Managers host
scholarship winners, then often
engage their employees to
volunteer their financial acumen
• At least 13 Schwab employees
currently serve on Boys & Girls
Clubs’ Boards
#vmlearn

10. Finding and Recruiting Virtual
Volunteers for Your Nonprofit
Presenter: Mazarine Treyz
Author of The Wild Woman's
Guide to Fundraising, The Wild
Woman's Guide to Social Media,
and Get the Job! Your Fundraising
Career Empowerment Guide
Mazarine helps nonprofits find
volunteers and help them fundraise!
#vmlearn

11. What are 7 fabulous sources of online
volunteers?
Online or Virtual Volunteers
 Volunteermatch.org
 Idealist.org
 CreatetheGood.org
 GlobalGiving.org
 SkillsforChange.com
 Grassroots.org
 CreatetheGood.org
For Canada: Koodonation.org
For the UK: HelpFromHome.org
#vmlearn

12. How to create a compelling online
volunteer job description that gets
results?
Segment Your Target Audience
by Skill. Are you looking for:
 Online Tutors
 Community moderators
 Web design skills
 Print design skills
 Contract law
 Communications specialists
 Accounting skills
Let's go take a look at: http://www.habitat.org/getinv/
#vmlearn

13. Segment Your Target
Audience by Time
Commitment:
 5 minute opportunity
 Half-Day opportunity
 Two month opportunity
How to create a compelling online
volunteer job description that gets
results?
#vmlearn

14. How to create a compelling online
volunteer job description that gets
results?Make it fun, make it simple and specific,
make it manageable and achievable.
Give constant cheery feedback.
Example:
Would you like to have a serious impact on
our cause? Help us design and write the
best annual report ever! Use your mad
design skills to help our nonprofit look its
best!
#vmlearn

15. How to create a compelling online
volunteer job description that gets
results?
Make it fun:
Duties include:
Creating fun infographics
Designing our annual report
Spell-checking
Researching our brand
& competitor brands
#vmlearn

16. Make it exclusive:
Qualifications:
Previous design experience
Excellent oral and written communication skills
Type at least 40 wpm
Experience with print design
Remember the Deadline:
Application instructions:
Last day to Apply: December 20th, 2014
Send to info@wildwomanfundraising.com
How to create a compelling online
volunteer job description that gets
results?
#vmlearn

17. Want more resources?
Shari Ilsen already reported on
this on the VolunteerMatch blog
back in February, but just in case
you haven't heard, check out
Jayne Craven's The Last Virtual
Volunteer Guidebook!
How to create a compelling online
volunteer job description that gets
results?
#vmlearn

18. Dollars for Doers
Corporations with employee volunteerism programs (or EVPs)
that allow you to collect $10/hr per person or more:
 Old Navy
 Kohl’s
 Starbucks
 Best Buy
 Macy’s
 Coinstar / Redbox
The role of dollars for doers programs,
and the best ways to use them
#vmlearn

19. Dollars for Doers
Corporations with employee volunteerism programs (or EVPs)
that allow you to collect $10/hr per person or more:
The role of dollars for doers programs,
and the best ways to use them
 ExxonMobil
 ConocoPhillips
 Verizon
 Aetna
 Microsoft
 Dell
 RealNetworks
 Time Warner
 RealNetworks
#vmlearn

20.  What companies are physically
closest to you? Even if its virtual,
this matters.
The role of dollars for doers programs,
and the best ways to use them
#vmlearn

21.  What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for the company's
help?
The role of dollars for doers programs,
and the best ways to use them
#vmlearn

22.  What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for the company's
help?
 What type of help do you need?
The role of dollars for doers programs,
and the best ways to use them
#vmlearn

23.  What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for the company's
help?
 What type of help do you need?
 How flexible are you about
scheduling?
The role of dollars for doers programs,
and the best ways to use them

24.  What companies are physically
closest to you? Even if its virtual,
this matters.
 What are you offering in
exchange for the company's
help?
 What type of help do you need?
 How flexible are you about
scheduling?
 What resources above and
beyond people are you hoping to
get?
The role of dollars for doers programs,
and the best ways to use them
#vmlearn

25. Examples of successful dollars for
doers initiatives
Using GlobalGiving:
An e-gift card program
utilized by HP to recognize
global employee volunteers;
a low-cost alternative to a
fully-globalized “dollars for
doers” program
Of course-the typical
“painting” or “park clean-up”
or “construction” project
#vmlearn

26. Examples of successful dollars for
doers initiatives
Events
Your gala/golf event/walk-a-thon needs volunteers.
Microsoft helped out with the Chicago Cares Serve-a-
thon.
Why not get volunteers from your favorite local
corporation?
#vmlearn

27. Examples of successful dollars for
doers initiatives
Using dollars for doers engaging
volunteers around their job skills
Financial education volunteers from
financial services companies
Pet food company volunteering with
animal shelter
Loaned executives for nonprofit
boards
Want more resources and examples?
Check out Win-Win for the Greater
Good by Bruce Burtch

28. Q&A
Do you have any questions?
Thank you for attending this webinar today!
I love to help you with fundraising and finding
volunteers!
If you have any questions, please give me a
call: 512-763-5161
Or email me:
info@wildwomanfundraising.com
#vmlearn

29. Outside-the-Box
Program Elements
29
#vmlearn

30. SKILLED & GLOBAL
VOLUNTEERISM
Desiree Adaway,
Principal ofThe Adaway Group

31. Corporate, Skilled and Pro-Bono
Volunteerism
While all volunteers add value to your organization, there are many opportunities
to utilize volunteers with the specific skills and certifications that your organization
needs.This can be done on an individual basis or through partnerships with local
businesses, schools, and organizations.
Best Practices
• Be thoughtful about the needs of your organizations and intentional in setting expectations
with potential volunteers. Create clear job descriptions including the scope of the project
and what you are asking the volunteer to do.This will not only increase the volunteer’s
output, but also increase their engagement with your organization.
• Identify businesses in your local area that employ the type of talent that you are looking for
(writers, engineers, bookkeepers, scientists, computer programmers, etc.).
• Ensure a match between the culture of your organization and the skilled volunteer.
Example
• Whirlpool Corporation partnership with Habitat for Humanity
#vmlearn

32. International Corporate
Volunteering
Creating or promoting opportunities for individuals and businesses to
volunteer with your organization internationally can have a huge impact
on your work including raising funds and awareness.
Best Practices
• Create clear and specific partnership opportunities.
• Create opportunities for education throughout the experience.
• Make connections between home and abroad.
Examples:
• Bain and Company & Habitat for Humanity International’s GlobalVillage
Program
• Lowe’s & Habitat for Humanity International Disaster Response Kits
#vmlearn

33. Desiree Adaway
desiree@desireeadaway.com
www.desireeadaway.com
#vmlearn

34. Questions?
34
#vmlearn
Mazarine Treyz
Wild Woman Fundraising
@wildwomanfund
wildwomanfundraising.com
Amanda Lenaghan
Charles Schwab
Foundation
@papeamanda
aboutschwab.com
Desiree Adaway
The Adaway Group
@desireeadaway
desireeadaway.com

35. For more webinars, visit:
http://learn.volunteermatch.org
#vmlearn