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Jet-Set Service:
           International Corporate Volunteering
                                      October 6, 2011


                                             Guest Speaker:
                                           Amanda MacArthur
                                        Director of Operations
                                   CDC Development Solutions


                                                  Moderator:
                                              Casey Brennan
                                           Marketing Manager
                                              VolunteerMatch



Confidential and Proprietary                                     1
To Ask Questions


           Type questions into the box on the
           right side of the your screen

           Submit via Twitter to
           @VM_Solutions using “#BPNICV”

           We will pose questions at the end
           of the presentation




Confidential and Proprietary                    2
Agenda

• ICV—background & trends
• Benefits and Measurement
• Key Elements for Success
• Issues to Consider
• Best Practices
• FedEx ICV Experience
• The Center of Excellence for
  International Corporate
  Volunteerism (CEICV)
• Q&A
What is an ICV Program?

• Definition: A company-sponsored program
  through which employees are sent to work
  on pro bono projects with positive social
  impact in emerging markets.

• Key Program Variables :
    –   Teams versus individual assignments
    –   Team size
    –   Duration/scope of pre-work
    –   Length of time in the field
    –   Industry and geographic focus
    –   Type of local client/partner
    –   Local client inputs
Rapid Growth in ICV Programs

 The growth rate is the result of:
   – More companies that have started programs
   – Companies adding more volunteers annually




  Number of participating
      companies                       6               7                 11   12   22   21


            ICV has Expanded Almost Sevenfold in the Past 5 Years
* 2011 numbers are estimates provided by companies
Source: CDS, International Corporate Volunteerism Survey, 2011 | N=22
Volunteers were sent to 4 countries in 2006.




Regions:
South America: 3
Africa: 1
Total: 4
Since 2006, ICV volunteers have worked in 58 countries.




Regions:
Central America: 7
South America: 10
Africa: 18
Asia: 13
Europe: 9
Middle East:         1
Total: 58
ICV in the News
ICV is Active across Multiple Sectors
Multiple Benefits of ICV

                    •   New market/product development
                    •   Brand strengthening
  Company           •   Recruitment &
                    •   Brand and reputation



                    •   New skills development & cultural intelligence
                    •   Increased motivation
  Employee          •   Innovation
 Participants       •   Improved leadership competencies



                    •   Access to resources and new technology
                    •   Improved services
   Local            •   New staff skills
  Partners          •   Growth
Companies Invest for a Variety of Reasons
Why did you create your program? (1-6 ranking)


              To improve the economic/social
      well-being in an emerging market that is
                    important to our company

  To improve the volunteers’ leadership skills


         To improve our business development
           capabilities in the markets we select

      To improve our ability to innovate in the
                             markets we select


                       To meet our CSR objectives




1-6 ranking, with 1= most important
Source: CDS, International Corporate Volunteerism Survey, 2011 | N=21
Poll Question #1

What area do you believe skills-based volunteerism adds the most
value?
a) Social impact in local communities
b) Employee leadership development
c) Business development and knowledge of emerging markets
d) Company innovation
e) Meeting CSR objectives
Measuring Impact

 • Increased Employee Engagement
     – 97% of participants were more motivated to perform their day-
       jobs
     – 94% of participants noted that the program positively changed
       their perception of their employer as a corporate citizen
 • Improved Employee Skills
     – 75% of participants noted that participation in the program
       sparked new ideas for products, services and/or improvements
       that could be applied to their work
     – Participants listed improved Resilience, Cultural Awareness,
       Leadership and Communication among their top takeaways
 • Positive Corporate Impact
     – 92% of participants believe the program would lead to a
       positive business impact for their company




* Statistics from survey of participants on CDS-administered ICV programs
Determining Success Depends on
                         the Program Goals
  CDC Development Solutions conducts surveys with all participants in our International
  Corporate volunteer programs. The following data was gathered from participants on
  pilot projects in India, Peru, the Philippines and Tanzania.

I am confident that                                             I am confident that my
transferring my ICV learning                                    manager and Business Unit
to my day job will                                              will be open and receptive to
ultimately lead to a positive                                   the new learning that I will
business impact for my                                          bring to my day job.
company.


                                                                After my ICV experience, I
My ICV learning is relevant                                     am more motivated to
for my day job.                                                 perform in my day job.




Participation in the ICV
                                                                 My ICV experience positively
program sparked new ideas
                                                                 changed my perception of
for products, services or
                                                                 my company as a corporate
improvements that I could
                                                                 citizen.
apply to my work.
Four Key Elements for Success



                    Strategy


       Measurement &         Design &
         Evaluation        Development


                 Implementation
                 & Management
Program Considerations

• What resource commitments and support is needed?
• Do you want to build on existing leadership development
  or philanthropic initiatives?
• Where will a program take place?
• What is your timeline to launch?
• What is the team composition?
• What will the teams do?
• What partners do you need?
• How will you prepare your teams?
• How will you determine success?
Best Practices in ICV programs

1. Align Goals with Business Priorities

What are the most important goals for the program?
     social Impact  leadership development  new market development
        new product development  global teaming  public goodwill

Make program choices based on
business priorities:
•   Country selection
•   Local clients
•   Industry focus
•   Project activities
•   Impact measurement
Best Practices in ICV programs

2. Field Diverse Teams of High Performers


 Teams diverse in:

 •    Skills
 •    Depth of work experience
      and tenure
 •    Geography (home country)
 •    Gender

     Participants consistently report that interacting with their fellow team
           members was the most valuable part of their assignments.
Best Practices in ICV programs

3. Provide Preparatory Teaming & Leadership Opportunities

                                   Pre-work goals:

                                   • Build a cohesive global team
                                   • Prepare participants to live and
                                     work in an unfamiliar culture
                                   • Give participants tools for short-
                                     term consulting engagements
                                   • Facilitate early relationships with
                                     local clients

               Global teams mean almost all pre-work is virtual.
  Find the collaboration and communication tools that work for each team.
Best Practices in ICV programs

4. Work with Partners with Local Expertise
Partners (usually local or international NGOs) have:

• Knowledge of local culture
• Knowledge of opportunities for high-impact engagement
• Relationships (and established trust)
  with local clients
• Expertise managing logistics
• Experience fielding volunteers on
  short-term assignments
• Ability to survey clients in-country
  to measure results

Using partners enables companies to expand to new
countries with more participants.
Best Practices in ICV programs

5. Measure Benefit for the Company, Employees, Local Clients

 Company             Employees                Local Clients
 • New market        • New skills             • Access to new
   development         development              resources
 • Product             (teaming, technical)   • Improved
   development       • Increased                service
 • Brand               motivation               provision
   strengthening     • Commitment to          • New/improved
 • Recruitment         company                  skills for staff
 • Reputation                                 • Growth
Poll Question #2

What do you think is the most important metric of ICV programs to
measure?
a) Social impact
b) Employee satisfaction/retention
c) Financial return
d) Business and product development
e) Public awareness
FedEx Global Leadership Corps


• Pilot: 1 team of 4 people in
  Salvador, Brazil
• Client: Instituto Cultural Steve
  Biko (ICSB), which promotes
  racial equality through
  education
• Tackled IT, HR, marketing,
  communications
  “The skill sets acquired and honed, the relationships developed and our enhanced
  understanding of how the world works has certainly made us more versatile,
  equipped and dedicated FedEx team members.” (Shane O’Connor, FedEx)
Dow Corning Citizen Service Corps




      Employees participated in Innovation Design workshops during their virtual pre-
      work and were asked to bring back ideas for new products or modifications to
      existing ones. Several of which are now in the design phase.
•    At Envirofit India, assessed needs and demands of rural customers when buying
     cookstoves
•    At Sustaintech, developed quality control systems and plans to improve the supply chain
     for energy efficient cook stoves
The Center of Excellence for International
Corporate Volunteerism (CEICV)


                           Three Goals for the Virtual Center



Enable companies of        Enhance USAID’s
                                                  Track development
all sizes to start and         sustainable
                                                  impact and create
expand International     development efforts
                                                   best practices for
Corporate Volunteer        by leveraging the
                                                     International
     programs in          skills and expertise
                                                 Corporate Volunteer
 emerging markets             of corporate
                                                       programs
      worldwide                volunteers
CEICV Benefits

• Access to best practices and
  templates for starting,
  implementing, and
  measuring ICV programs
• New connections with other
  companies for info- sharing,
  partnering
• Opportunity to benchmark
  program evaluation against
  other companies
• Engage with USAID and the
  USG on joint initiatives
Additional ICV Resources



1.   www.cdcdevelopmentsolutions.org/corporate-volunteerism

2.   www.cdcdevelopmentsolutions.org/icv-workshop-2011

3.   Sign up for CDC Development Solutions’ monthly e-newsletter.

4.   Join Linked-In ICV Group

5.   http://www.cdcdevelopmentsolutions.org/blog



                           THANK YOU
Q&A
Stay Informed

            Blog:
            www.VolunteeringIsCSR.org

            Twitter:
            @VM_Solutions




Confidential and Proprietary            29
November BPN

        CR Opportunity: Companies as Social Partners
        Guest Speaker:

        Sarah Kerkian
        Insights Supervisor
        Cone Communications


        Wednesday
        November 16, 2011
        10-11 a.m. PT (1-2 p.m. ET)




Confidential and Proprietary                           30

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VolunteerMatch BPN Webinar: Jet-Set Service - International Corporate Volunteering

  • 1. Jet-Set Service: International Corporate Volunteering October 6, 2011 Guest Speaker: Amanda MacArthur Director of Operations CDC Development Solutions Moderator: Casey Brennan Marketing Manager VolunteerMatch Confidential and Proprietary 1
  • 2. To Ask Questions Type questions into the box on the right side of the your screen Submit via Twitter to @VM_Solutions using “#BPNICV” We will pose questions at the end of the presentation Confidential and Proprietary 2
  • 3. Agenda • ICV—background & trends • Benefits and Measurement • Key Elements for Success • Issues to Consider • Best Practices • FedEx ICV Experience • The Center of Excellence for International Corporate Volunteerism (CEICV) • Q&A
  • 4. What is an ICV Program? • Definition: A company-sponsored program through which employees are sent to work on pro bono projects with positive social impact in emerging markets. • Key Program Variables : – Teams versus individual assignments – Team size – Duration/scope of pre-work – Length of time in the field – Industry and geographic focus – Type of local client/partner – Local client inputs
  • 5. Rapid Growth in ICV Programs The growth rate is the result of: – More companies that have started programs – Companies adding more volunteers annually Number of participating companies 6 7 11 12 22 21 ICV has Expanded Almost Sevenfold in the Past 5 Years * 2011 numbers are estimates provided by companies Source: CDS, International Corporate Volunteerism Survey, 2011 | N=22
  • 6. Volunteers were sent to 4 countries in 2006. Regions: South America: 3 Africa: 1 Total: 4
  • 7. Since 2006, ICV volunteers have worked in 58 countries. Regions: Central America: 7 South America: 10 Africa: 18 Asia: 13 Europe: 9 Middle East: 1 Total: 58
  • 8. ICV in the News
  • 9. ICV is Active across Multiple Sectors
  • 10. Multiple Benefits of ICV • New market/product development • Brand strengthening Company • Recruitment & • Brand and reputation • New skills development & cultural intelligence • Increased motivation Employee • Innovation Participants • Improved leadership competencies • Access to resources and new technology • Improved services Local • New staff skills Partners • Growth
  • 11. Companies Invest for a Variety of Reasons Why did you create your program? (1-6 ranking) To improve the economic/social well-being in an emerging market that is important to our company To improve the volunteers’ leadership skills To improve our business development capabilities in the markets we select To improve our ability to innovate in the markets we select To meet our CSR objectives 1-6 ranking, with 1= most important Source: CDS, International Corporate Volunteerism Survey, 2011 | N=21
  • 12. Poll Question #1 What area do you believe skills-based volunteerism adds the most value? a) Social impact in local communities b) Employee leadership development c) Business development and knowledge of emerging markets d) Company innovation e) Meeting CSR objectives
  • 13. Measuring Impact • Increased Employee Engagement – 97% of participants were more motivated to perform their day- jobs – 94% of participants noted that the program positively changed their perception of their employer as a corporate citizen • Improved Employee Skills – 75% of participants noted that participation in the program sparked new ideas for products, services and/or improvements that could be applied to their work – Participants listed improved Resilience, Cultural Awareness, Leadership and Communication among their top takeaways • Positive Corporate Impact – 92% of participants believe the program would lead to a positive business impact for their company * Statistics from survey of participants on CDS-administered ICV programs
  • 14. Determining Success Depends on the Program Goals CDC Development Solutions conducts surveys with all participants in our International Corporate volunteer programs. The following data was gathered from participants on pilot projects in India, Peru, the Philippines and Tanzania. I am confident that I am confident that my transferring my ICV learning manager and Business Unit to my day job will will be open and receptive to ultimately lead to a positive the new learning that I will business impact for my bring to my day job. company. After my ICV experience, I My ICV learning is relevant am more motivated to for my day job. perform in my day job. Participation in the ICV My ICV experience positively program sparked new ideas changed my perception of for products, services or my company as a corporate improvements that I could citizen. apply to my work.
  • 15. Four Key Elements for Success Strategy Measurement & Design & Evaluation Development Implementation & Management
  • 16. Program Considerations • What resource commitments and support is needed? • Do you want to build on existing leadership development or philanthropic initiatives? • Where will a program take place? • What is your timeline to launch? • What is the team composition? • What will the teams do? • What partners do you need? • How will you prepare your teams? • How will you determine success?
  • 17. Best Practices in ICV programs 1. Align Goals with Business Priorities What are the most important goals for the program? social Impact  leadership development  new market development new product development  global teaming  public goodwill Make program choices based on business priorities: • Country selection • Local clients • Industry focus • Project activities • Impact measurement
  • 18. Best Practices in ICV programs 2. Field Diverse Teams of High Performers Teams diverse in: • Skills • Depth of work experience and tenure • Geography (home country) • Gender Participants consistently report that interacting with their fellow team members was the most valuable part of their assignments.
  • 19. Best Practices in ICV programs 3. Provide Preparatory Teaming & Leadership Opportunities Pre-work goals: • Build a cohesive global team • Prepare participants to live and work in an unfamiliar culture • Give participants tools for short- term consulting engagements • Facilitate early relationships with local clients Global teams mean almost all pre-work is virtual. Find the collaboration and communication tools that work for each team.
  • 20. Best Practices in ICV programs 4. Work with Partners with Local Expertise Partners (usually local or international NGOs) have: • Knowledge of local culture • Knowledge of opportunities for high-impact engagement • Relationships (and established trust) with local clients • Expertise managing logistics • Experience fielding volunteers on short-term assignments • Ability to survey clients in-country to measure results Using partners enables companies to expand to new countries with more participants.
  • 21. Best Practices in ICV programs 5. Measure Benefit for the Company, Employees, Local Clients Company Employees Local Clients • New market • New skills • Access to new development development resources • Product (teaming, technical) • Improved development • Increased service • Brand motivation provision strengthening • Commitment to • New/improved • Recruitment company skills for staff • Reputation • Growth
  • 22. Poll Question #2 What do you think is the most important metric of ICV programs to measure? a) Social impact b) Employee satisfaction/retention c) Financial return d) Business and product development e) Public awareness
  • 23. FedEx Global Leadership Corps • Pilot: 1 team of 4 people in Salvador, Brazil • Client: Instituto Cultural Steve Biko (ICSB), which promotes racial equality through education • Tackled IT, HR, marketing, communications “The skill sets acquired and honed, the relationships developed and our enhanced understanding of how the world works has certainly made us more versatile, equipped and dedicated FedEx team members.” (Shane O’Connor, FedEx)
  • 24. Dow Corning Citizen Service Corps Employees participated in Innovation Design workshops during their virtual pre- work and were asked to bring back ideas for new products or modifications to existing ones. Several of which are now in the design phase. • At Envirofit India, assessed needs and demands of rural customers when buying cookstoves • At Sustaintech, developed quality control systems and plans to improve the supply chain for energy efficient cook stoves
  • 25. The Center of Excellence for International Corporate Volunteerism (CEICV) Three Goals for the Virtual Center Enable companies of Enhance USAID’s Track development all sizes to start and sustainable impact and create expand International development efforts best practices for Corporate Volunteer by leveraging the International programs in skills and expertise Corporate Volunteer emerging markets of corporate programs worldwide volunteers
  • 26. CEICV Benefits • Access to best practices and templates for starting, implementing, and measuring ICV programs • New connections with other companies for info- sharing, partnering • Opportunity to benchmark program evaluation against other companies • Engage with USAID and the USG on joint initiatives
  • 27. Additional ICV Resources 1. www.cdcdevelopmentsolutions.org/corporate-volunteerism 2. www.cdcdevelopmentsolutions.org/icv-workshop-2011 3. Sign up for CDC Development Solutions’ monthly e-newsletter. 4. Join Linked-In ICV Group 5. http://www.cdcdevelopmentsolutions.org/blog THANK YOU
  • 28. Q&A
  • 29. Stay Informed Blog: www.VolunteeringIsCSR.org Twitter: @VM_Solutions Confidential and Proprietary 29
  • 30. November BPN CR Opportunity: Companies as Social Partners Guest Speaker: Sarah Kerkian Insights Supervisor Cone Communications Wednesday November 16, 2011 10-11 a.m. PT (1-2 p.m. ET) Confidential and Proprietary 30