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: We are living in a digital age. The wave of digitalisation is in full swing to make its presence felt in every sphere of life. It has not just challenged the geographical limitations narrowing the gaps between the places that are situated faraway from each other and made the life easier with huge number of facilities but has also influenced our attitudes and values. In such a situation, online shopping has started emerging as a popular shopping option among urban and modernised consumers. Not all the consumers show similar trends while using ecommerce. People of different clusters have different comfort zones as far as online shopping behaviour is concerned. Product preferences vary with a change in demographics. Level of satisfaction is also different for different set of consumers. Though window shopping is no longer an alien concept even for the internet immigrants, purpose of use is certainly different for every age group. Literatures reveal that the attractive features of the medium have tempted many researchers from time to time to throw light on lesser known areas but there is still much to be explored. This paper is an endeavour to study about the potential of the medium to market consumer electronics analysing in details the electronic shopping behaviour of different age groups. A random survey has been conducted among the people of the age group of 19 – 35 (n – 100) and the samples have been divided into four groups 19 – 22, 23 -26, 27 – 30 and 30 – 35. Reactions have been studied through a questionnaire containing close ended questions. Analysis of data has been done through data graphs
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: We are living in a digital age. The wave of digitalisation is in full swing to make its presence felt in every sphere of life. It has not just challenged the geographical limitations narrowing the gaps between the places that are situated faraway from each other and made the life easier with huge number of facilities but has also influenced our attitudes and values. In such a situation, online shopping has started emerging as a popular shopping option among urban and modernised consumers. Not all the consumers show similar trends while using ecommerce. People of different clusters have different comfort zones as far as online shopping behaviour is concerned. Product preferences vary with a change in demographics. Level of satisfaction is also different for different set of consumers. Though window shopping is no longer an alien concept even for the internet immigrants, purpose of use is certainly different for every age group. Literatures reveal that the attractive features of the medium have tempted many researchers from time to time to throw light on lesser known areas but there is still much to be explored. This paper is an endeavour to study about the potential of the medium to market consumer electronics analysing in details the electronic shopping behaviour of different age groups. A random survey has been conducted among the people of the age group of 19 – 35 (n – 100) and the samples have been divided into four groups 19 – 22, 23 -26, 27 – 30 and 30 – 35. Reactions have been studied through a questionnaire containing close ended questions. Analysis of data has been done through data graphs
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Role of social media in pr
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The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
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The study aimed to identify the impact of Social media in improving customer relationship management (CRM) at Jordanian Islamic banks (JIB), identify the impact of achieving the effectiveness of Social media at JIB. To achieve the objectives of the study, the researcher prepared a questionnaire to measure the role of Social media on CRM. The researcher selected the study sample randomly by distributing 365 questionnaires on the customers of JIB where (302) were retrieved. After reviewing the questionnaires, it was found that there were (28) questionnaires invalid for the statistical analysis. Thus, the total number of respondents was (274). In order to answer the study questions and test its hypotheses, the researcher extracted the arithmetic means and standard deviations and applied the multiple regression equation. Accordingly, the study reached too many results, most important of which is that there is a statistically significant effect for Social media on achieving the effectiveness of the CRM. The study recommended the need that JIB seeks for adding various characteristics of editing, deleting, copying, and setting time on the basis of text messaging through such networks as well as the need of conducting marketing studies aimed to enabling banks to achieve the customers' wishes in a method matching their expectations.
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The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics: -Identifying the visibility of social media marketing during the holiday season -Compare the involvement of consumers on social media to business activities -Generate social media market strategies to further engage consumers during the holiday season.
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Social media permeates nearly each facet of the individual’s and the whole society today. The development in the social media is driven by the fact that it is the primary platform of choice for sharing user-generated content - information, news, photos and videos. The unique proliferation of social media communication platforms has annoyed the interest of professional practice and academia. Several brand communities have been formed with the help of social networking sites. The electronic social media such as Twitter, Facebook, MySpace, etc. have came forward as databanks for market researchers. Going by the name of social media monitoring (SMM), this approach basically involves automated content study to understand perceptions and attitudes of customers. This paper argues for a place for qualitative research methods in the study of social media by presenting the benefits of adopting them as opposed to the rather limiting methodology of SMM. By systematically comparing various research approaches, as well as entrenched methods and current designs, this paper delineates three major differences between qualitative research and SMM which in result gives the former greater soundness and genuineness than SMM. The paper concludes that the non-mediated, interactive discourse or exchange between consumers and researchers; the possibility of tracking latent unsaid stories of consumer needs and desires that motivate their brand behaviour and preference and the rich, personal nature of interviews that enable shared perceptions are the three compelling benefits of qualitative research.
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The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season.
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Engagement. Als er één term is die de boventoon voert in de discussie over de inzet van social media door merken dan is het deze wel. Steeds meer merken, met Heineken als veelgeprezen voorbeeld, lijken vooral te sturen op het bereiken, beraken en activeren van zoveel mogelijk fans. In het achterhoofd hebben merken vaak het idee dat al deze positieve contactmomenten vast een positief effect hebben op de relatie van de fan tot het merk. Maar is dat ook zo? Wat levert deze engagement een merk nou concreet op? Deze vraag was voor Social Embassy aanleiding om in samenwerking met de Radboud Universiteit Nijmegen een wetenschappelijk onderzoek te starten. De belangrijkste conclusie van het onderzoek is dat er op basis van een wetenschappelijk experiment is aangetoond dat er een positief verband blijkt te zijn tussen de mate van interactie die een mens (of fan) heeft met een merk via Facebook en de mate van brand commitment die deze persoon naar het merk voelt. Met dit resultaat wordt duidelijk dat het sturen op engagement inderdaad loont.
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ANKUR KUMAR
The idea of marketing recently converging to Digital marketing and digital marketing is becoming the most effective means for building business-customer relationships with long-term loyalty. It is a matter of concern that how this convergence is taking place in developing countries like Bangladesh. In this paper, the impact of digital marketing on the customer engagement with products and brands is investigated using descriptive research method and is based on survey. This study attempts to find the most effective form of digital marketing in Bangladesh by taking responses using questionnaires from sample, which has been used as the primary data. This study aims to discover the factors that work background to make the customers loyal to the brand and to have a positive attitude toward brand. It also illustrates about the differences of traditional marketing and digital marketing and the changes brought by digital marketing in brands relationship marketing. Analysis of survey output shows that there is an overall positive influence of internet advertising on consumer purchase decision. It is recommended that companies should conduct a market research on different markets in various countries to identify more specific market related and regional factors.
Analyzing the opportunities of digital marketing in bangladesh to provide an ...
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IJMIT JOURNAL
This white paper helps companies monitor and regulate their brands for trademark violations and unauthorized uses of their names.
White Paper: Social Monitoring
White Paper: Social Monitoring
Cory Grassell
The study aimed to identify the impact of Social media in improving customer relationship management (CRM) at Jordanian Islamic banks (JIB), identify the impact of achieving the effectiveness of Social media at JIB. To achieve the objectives of the study, the researcher prepared a questionnaire to measure the role of Social media on CRM. The researcher selected the study sample randomly by distributing 365 questionnaires on the customers of JIB where (302) were retrieved. After reviewing the questionnaires, it was found that there were (28) questionnaires invalid for the statistical analysis. Thus, the total number of respondents was (274). In order to answer the study questions and test its hypotheses, the researcher extracted the arithmetic means and standard deviations and applied the multiple regression equation. Accordingly, the study reached too many results, most important of which is that there is a statistically significant effect for Social media on achieving the effectiveness of the CRM. The study recommended the need that JIB seeks for adding various characteristics of editing, deleting, copying, and setting time on the basis of text messaging through such networks as well as the need of conducting marketing studies aimed to enabling banks to achieve the customers' wishes in a method matching their expectations.
Social Media Role in Improving Customer Relationship Management: An Empirical...
Social Media Role in Improving Customer Relationship Management: An Empirical...
journal ijrtem
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season. The research was conducted with quantitative and qualitative methods on the following topics: -Identifying the visibility of social media marketing during the holiday season -Compare the involvement of consumers on social media to business activities -Generate social media market strategies to further engage consumers during the holiday season.
GfK NextGeneration- Social Media Marketing During the Holiday Season
GfK NextGeneration- Social Media Marketing During the Holiday Season
Iris Wen
Social media permeates nearly each facet of the individual’s and the whole society today. The development in the social media is driven by the fact that it is the primary platform of choice for sharing user-generated content - information, news, photos and videos. The unique proliferation of social media communication platforms has annoyed the interest of professional practice and academia. Several brand communities have been formed with the help of social networking sites. The electronic social media such as Twitter, Facebook, MySpace, etc. have came forward as databanks for market researchers. Going by the name of social media monitoring (SMM), this approach basically involves automated content study to understand perceptions and attitudes of customers. This paper argues for a place for qualitative research methods in the study of social media by presenting the benefits of adopting them as opposed to the rather limiting methodology of SMM. By systematically comparing various research approaches, as well as entrenched methods and current designs, this paper delineates three major differences between qualitative research and SMM which in result gives the former greater soundness and genuineness than SMM. The paper concludes that the non-mediated, interactive discourse or exchange between consumers and researchers; the possibility of tracking latent unsaid stories of consumer needs and desires that motivate their brand behaviour and preference and the rich, personal nature of interviews that enable shared perceptions are the three compelling benefits of qualitative research.
A Case For Qualitative Techniques in Social Media Research
A Case For Qualitative Techniques in Social Media Research
professionalpanorama
This white paper is an annual publication that portrays the year-over-year changes in consumers' search habits and media usage.
White Paper: Local Search Usage Study 2009
White Paper: Local Search Usage Study 2009
Cory Grassell
A presentation given in Stockholm Sweden, June 28-30, 2012 at the International Conference on Research in Advertising (ICORIA).
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CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
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Jitendra Raichandani
Word of mouth (WOM) communication, long recognized as a highly influential source of information, has taken on new importance with the proliferation of online WOM. The rise of online forums and communities has dramatically increased the scope of word of mouth marketing, allowing consumers greater access to information from subject matter experts and other key influentials who impact new purchases. Online WOM data have been widely used in the literature to examine topics such as the impact of WOM recommendations and reviews, brand community involvement, and product adoption. For all the valuable contributions made by WOM research, a lot of important questions still remain unexplored. One is delineating the preconditions for user engagement in WOM communication; another is exploring the role of WOM content and WOM context on the efficacy of WOM in general. And there is final area where research is needed, focusing on organizational capabilities firms need in order to foster the impact of WOM communication on purchasing behavior.
Current Research Questions in Word of Mouth Communication
Current Research Questions in Word of Mouth Communication
Alexander Rossmann
Porter advances in relationship marketing thought and practice the influenc...
Porter advances in relationship marketing thought and practice the influenc...
Digiword Ha Noi
Online Documentation: Socical Media and Internet Trend (http://tin180.com)
Advances In Relationship Marketing The Influence Of Social Network Theory (...
Advances In Relationship Marketing The Influence Of Social Network Theory (...
Tin180 VietNam
Porter Advances In Relationship Marketing Thought And Practice The Influence Of Social Network Theory
Porter Advances In Relationship Marketing Thought And Practice The Influenc...
Porter Advances In Relationship Marketing Thought And Practice The Influenc...
Digiword Ha Noi
The proposal was selected from a hundreds of other entrants as a top 10 national finalist in the competition. This marketing research project illuminated potential areas of development through integration of consumer content and brand interactions in B2C marketing during the holiday season.
GfK NextGeneration Competition Abstract
GfK NextGeneration Competition Abstract
Iris Wen
IBM Social Analytics: The Science behind Social Media Marketing
IBM Social Analytics: The Science behind Social Media Marketing
IBM Social Analytics: The Science behind Social Media Marketing
Christoph Goertz
Research for the "Social Networking analysis for advertising" slideshow
Social networking analysis
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Candice Martinez
As enterprises try to catch up with the social media buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social media investments. Social intelligence and social analytics are new con- cepts which have the potential to help enterprises move beyond basic marketing and define a goal-oriented strategy around social media. The next wave of social media investments will be in enterprise programs that are designed to facilitate participation in social media interactions, analyzing the data generated and taking real time actions that govern product, marketing, distribu- tion and pricing processes. The larger ecosystem of any enterprise includes business partners, employees and customers. Each of these constituents plays an important role in processes that govern innovation, customer experience, collaboration, supply chain, talent management and overall business growth. Social media is emerging as the glue that binds these groups and creates tidal waves that can make or break the fu- ture of any company. The only way organizations can ride this wave successfully is to track the social interactions, derive events and patterns that can lead to business process improvements across different functional areas. Another aspect of social media which is internal to an enterprise is in terms of collaborative busi- ness processes where collective knowledge sharing and decision-making is greatly enhanced through social tools. Certain emerging trends in technology such as the collaboration between social media and mobile technology providers have created a revolution in the adoption rate of social media. The confluence of social media and mobile technologies is creating upheaval not just in competitive dynamics but also across social and po- litical spheres. The focus of this paper is to enable organizations to define a strategy around Social Media and tie it to measurable outcomes as defined by core processes that are critical to the survival and growth of any enterprise.
Next Generation Social Media: Alignment of Business Processes and Social Inte...
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White Paper: Social Monitoring
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Social Media Role in Improving Customer Relationship Management: An Empirical...
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A Case For Qualitative Techniques in Social Media Research
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WRTG 291 Synthesis Essay Final
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CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking Sites
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Current Research Questions in Word of Mouth Communication
Porter advances in relationship marketing thought and practice the influenc...
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Advances In Relationship Marketing The Influence Of Social Network Theory (...
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Porter Advances In Relationship Marketing Thought And Practice The Influenc...
GfK NextGeneration Competition Abstract
GfK NextGeneration Competition Abstract
IBM Social Analytics: The Science behind Social Media Marketing
IBM Social Analytics: The Science behind Social Media Marketing
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Next Generation Social Media: Alignment of Business Processes and Social Inte...
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Engagement. Als er één term is die de boventoon voert in de discussie over de inzet van social media door merken dan is het deze wel. Steeds meer merken, met Heineken als veelgeprezen voorbeeld, lijken vooral te sturen op het bereiken, beraken en activeren van zoveel mogelijk fans. In het achterhoofd hebben merken vaak het idee dat al deze positieve contactmomenten vast een positief effect hebben op de relatie van de fan tot het merk. Maar is dat ook zo? Wat levert deze engagement een merk nou concreet op? Deze vraag was voor Social Embassy aanleiding om in samenwerking met de Radboud Universiteit Nijmegen een wetenschappelijk onderzoek te starten. De belangrijkste conclusie van het onderzoek is dat er op basis van een wetenschappelijk experiment is aangetoond dat er een positief verband blijkt te zijn tussen de mate van interactie die een mens (of fan) heeft met een merk via Facebook en de mate van brand commitment die deze persoon naar het merk voelt. Met dit resultaat wordt duidelijk dat het sturen op engagement inderdaad loont.
Facebook: Hype of heilige graal: Een onderzoek naar de invloed van Engagement...
Facebook: Hype of heilige graal: Een onderzoek naar de invloed van Engagement...
Social Embassy
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