This is a brief introduction of a 2-day program on Design Thinking. It is targeted at functional experts in various disciplines: Engineers, Marketing executive, Project Managers, SMEs, QA, HR, Finance

1.
R E G I S T R A T I O N
Contact
+91
994
575
7913
vinay@catalign.com
Fee
Rs
15,000
Includes
refreshments,
lunch.
Excludes
stay,
travel
and
service
tax
12.36%.
Venue
7-­‐8,
November
2012
Hotel
Grand
Mercure
Koramangala,
Bangalore
Design
Thinking
is
a
powerful
tool
for
identifying
break
through
opportunities
and
P R O G R A M
Day-­‐1
envisioning
innovative
solutions
through
immersive
experience
with
customers.
It
can
1-­‐
Morning
session
be
applied
to
develop
new
products
and
services,
overhaul
existing
business
processes
Innovation
&
Design
Thinking
and
launch
new
businesses.
It
involves
multi-­‐disciplinary
teams
from
cross
functional
2-­‐
Morning
session
areas
to
go
through
an
immersive
process
of
empathizing
with
the
customers,
defining
Research
methods
a
challenge,
ideating
creatively,
iterating
the
solutions
rapidly
with
customer
feedback
3-­‐
Afternoon
session
and
developing
a
business
model
for
implementation.
Field
visits
4-­‐
Afternoon
session
Topics
Analysis
and
insights
Immersive
research
•
Customer
insights
•
User
scenarios
•
Rapid
prototyping
Day-­‐2
•
Creative
ideation
•
Challenge
definition
5-­‐
Morning
session
Ideation
and
prototyping
6-­‐
Morning
session
Key
Learnings
Field
validation
•
Articulating
value
for
customer
through
insights
from
immersive
experience.
7-­‐
Afternoon
session
•
Identifying
opportunities
and
applying
creative
ideation
to
solve
‘pain
points’.
Solution
iteration
•
Thinking
through
the
solution
with
rapid
iterative
prototyping
and
feedback.
8-­‐
Afternoon
session
Presentations
and
discussion
Participants
Profile
The
workshop
is
meant
for
professionals
with
5
to
15
years
of
experience
in
any
industry
and
facing
the
challenge
of
organizational
transformation
to
become
more
F A C I L I T A T O R S
customer
oriented,
vastly
improve
existing
processes
and
creating
innovative
products
or
services.
Suitable
for
participants
from
a
range
of
functional
areas:
product
Vinay
Dabholkar
President,
Catalign
Innovation
Consulting
management,
marketing,
strategy,
engineering,
finance,
operations,
manufacturing
and
Ph.D
(SUNY,
Buffalo),
B.Tech
(IIT
Bombay)
human
resources.
Leading
innovation
consultant
with
15
years
of
industry
experience
in
US
Practical
Challenge
and
India.
Helps
organizations
foster
a
culture
of
innovation.
Clients
Participants
will
learn
and
apply
design
thinking
process
by
immersing
themselves
in
a
include
Cognizant,
Fidelity,
GE,
realistic
challenge:
Queues
at
payment
counters.
Some
sales
are
lost
when
customers
MindTree,
Oracle
and
others.
leave
due
to
long
queues.
A
pleasant
shopping
experience
is
marred
by
a
long
wait
at
Raghu
Kolli
the
cash
counter.
No
one
likes
to
stand
in
a
queue
or
wait
while
other
customers
are
Director,
Innovation
Workshops
served.
The
task
is
to
find
an
innovative
solution.
IEP
(INSEAD),
M.Des
(IIT
Bombay),
B.E.
(BITS
Pilani)
Participants
work
in
small
groups
to
visit
customer
locations
(eg.
petrol
pump,
super
Design
thinking
expert
with
25
years
market,
take
away
restaurant,
bank)
to
obtain
insights
and
to
ideate,
prototype
mock-­‐ of
international
experience
in
strategic
design
and
innovation.
up
solutions
and
obtain
customer
feedback
on
their
early
solutions.
The
outcome
at
the
Previously,
faculty
at
Delft
University
end
of
the
workshop
will
be
the
presentation
of
a
solution.
of
Technology
(Netherlands)
and
KAIST
(South
Korea).