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Medical Applications for Mobile Devices

  Felasfa Wodajo, MD
  Virginia Telehealth Summit
  April 5, 2011
Disclaimers

Senior editor & partner, iMedicalApps.com

  mobile medical app and technology reviews & commentary



Co-Founder, Touch Consult LLC

  www.theList.MD : web based signout software for medical and surgical residents



Board of Advisors, Doximity

  physicians’ private network, directory & secure messaging
Mobile health applications are growing rapidly
Health apps by platform, 6 months




                                    source: MobiHealthNews.com, 11/4/10
72% of physician use smartphones
projected to rise to 81% by 2012

source: Manhattan Research
Currently most popular are iPhone & Blackberry
Future Growth of Platforms

Epocrates surveyed medical students in 2010 (that use Epocrates - bias)

42% of respondents stated they are planning on buying a new device in the
next year

of these, 64% were planning on purchasing iPhone (iOS) device, 24% Android
and only 4% Blackberry
Medical Applications for Mobile Devices
“The core goal of the iPad initiative is to improve
the student learning experience.”
UC Irvine - White Coat ceremony (with iPad)




                                       http://www.imeded.uci.edu/white_coat_2010.asp


                                 http://www.uci.edu/features/2010/08/feature_ipad_100813.php
Current & New
  • Current:

    • iOS4 (iPhone, iPad, iPod Touch)

    • Android, Blackberry, Symbian

  • New:

    • Windows Phone 7

    • Android tablets

    • Blackberry Playbook
Finding Mobile Medical Applications
Android Market Launches Medical Section

• December 2010


• Clinician & Patient apps mixed
iTunes App Store

Healthcare & Fitness

Medical
Medical Applications for Mobile Devices
Medical Applications for Mobile Devices
Demand for Mobile Medical Content
                 iMedicalApps.com



 • November 2009 - March 2011


 • <50,000 views/month March 2010


 • 400,000 views/month February 2011
Clinician apps
Clinical
Electronic Health Records (EHRs) & ePrescribing
Nimble
Nimble
Nimble
Monthly pricing


                                                                           Pricing & Editions
                 All versions include software hosting, data back-ups, maintenance, support,
                                    and upgrades at no additional charge.
                                                                                    BEST VALUE!
         Prescribing Edition                    Clinical Edition                     Practice Edition
       A powerful electronic prescribing      A comprehensive EMR and             Integrated scheduling, billing,
       application whether in the o ce      electronic prescribing solution      and EMR solution for the entire
                 or on the go.                for today’s busy physician.                 medical o ce.


               $   99
            per provider/per month
                                               $   399
                                                per provider/per month
                                                                                     $   499
                                                                                      per provider/per month

         Includes Nimble interactive       Includes Nimble interactive EMR      Includes Nimble interactive EMR
        electronic prescribing for the               for the iPad.                        for the iPad.
              iPad and iPhone.

           Diagnosis-driven prescribing      Includes all Prescribing Edition   Includes all Prescribing and Clinical
Allscripts Remote
Epic
iPrescribe
Medical devices & Monitoring
Airstrip Technologies - Remote Obstetric & ICU
monitoring




       Multiplatform
Airstrip

• FDA approved


• recently announced partnership
  with Physio-Control (Medtronic)
  to integrate with LIFEPAK
  defibrillator/cardiac monitors to
  send strips from EMS
iBGStar Glucometer
Clinician apps
Practice
Medical Reference
Epocrates
Epocrates

Epocrates Rx (Free)

Epocrates Rx Pro ($99 per year)

Epocrates Essentials ($159 per year)

Epocrates Essentials Deluxe ($199 per year)
Epocrates Rx Sample Features

Free Version:

 Drug Interactions

 Pill Identifier – Pill pictures

 Drug Info – Information on thousands of drugs

 MedMath

Epocrates Rx Pro – $99 per year:

 Infectious Disease Treatment Guide

 Brand Name OTC drug products

 Alternative Medicine

 IV compatibility checker
Epocrates Essentials
for Android
Drug Information
OTC Medications
Drug Interactions
Disease Information
Infectious Disease
Diagnostic/Lab Tests
Alternative Medicines
Pill ID
Tables/Calcs
Medscape
One of the best free apps
   Top 20 Free iPhone Medical Apps
   for Health Care Professionals
Medscape

Free app

 Huge amount of content

 7,000+ drug references

 3,500+ disease clinical references

 2,500+ clinical images and procedure videos

 robust drug interaction tool checker

 CME activities

 and more
iPad and Android versions
Medscape

  • Nov 2009: 200,000 downloads


  • March 2011: 975,000 downloads


  • Functionality


  • CME
Calculators
MedCalc
MedCalc Pro

• Reviewed by
  iMedicalApps.com ( Amit Patel,
  MD, 09/17/10)


• iOS only


• Pro version upgrade to free
  version and superior ($7.99)


      • can create a “patient
        database”


      • iPad support
http://dev.imedicalapps.com/2010/09/medical-
calculator-medical-apps-medcalc-pro/#more-7102
MedCalc

  • 800,000 downloads


  • Niche


  • Small developmental team
Radiology reference & Imaging apps
Monster Anatomy
Featured in Apple iPad advertisement
iRadiology
Free Radiology teaching tool
OsiriX
Radiology 2.0: One night in the ED

  • Case Based Learning


  • 48,000 downloads


  • 1,200 downloads per week


  • Individual developer
Future of Medical Apps
“Web apps”

• Advantages


  • Easier to deliver, maintain


  • Cheaper
“Web apps”

• Disadvantages


  • Offline Usability


  • Full Functionality


  • User Experience
Health 2.0 Apps Accelerator

• “light-weight open framework”


• non-profit and vendor neutral


• “Removing integration barriers
  that limit mutually beneficial
  collaborative business
  opportunities”
EHR app stores

• EHRs releasing APIs to allow
  developers to build extensions
  and new interfaces

                                   • Help patients report health data directly to their
• Practice fusion alone had 24       doctors and their medical charts in real-time
  developers participate in its
  Developer Challenge              • Give medical providers access to real-time patient-
                                     driven health data within their EHR system


                                   • Build additional analysis, data visualization, alerts,
                                     patient education and health-improvement features
                                     utilizing the health data
Thank you
Felasfa Wodajo, MD
Senior editor, iMedicalApps.com

Musculoskeletal Tumor Surgery
Virginia Hospital Center

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Medical Applications for Mobile Devices

  • 1. Medical Applications for Mobile Devices Felasfa Wodajo, MD Virginia Telehealth Summit April 5, 2011
  • 2. Disclaimers Senior editor & partner, iMedicalApps.com mobile medical app and technology reviews & commentary Co-Founder, Touch Consult LLC www.theList.MD : web based signout software for medical and surgical residents Board of Advisors, Doximity physicians’ private network, directory & secure messaging
  • 3. Mobile health applications are growing rapidly
  • 4. Health apps by platform, 6 months source: MobiHealthNews.com, 11/4/10
  • 5. 72% of physician use smartphones projected to rise to 81% by 2012 source: Manhattan Research
  • 6. Currently most popular are iPhone & Blackberry
  • 7. Future Growth of Platforms Epocrates surveyed medical students in 2010 (that use Epocrates - bias) 42% of respondents stated they are planning on buying a new device in the next year of these, 64% were planning on purchasing iPhone (iOS) device, 24% Android and only 4% Blackberry
  • 9. “The core goal of the iPad initiative is to improve the student learning experience.”
  • 10. UC Irvine - White Coat ceremony (with iPad) http://www.imeded.uci.edu/white_coat_2010.asp http://www.uci.edu/features/2010/08/feature_ipad_100813.php
  • 11. Current & New • Current: • iOS4 (iPhone, iPad, iPod Touch) • Android, Blackberry, Symbian • New: • Windows Phone 7 • Android tablets • Blackberry Playbook
  • 12. Finding Mobile Medical Applications
  • 13. Android Market Launches Medical Section • December 2010 • Clinician & Patient apps mixed
  • 14. iTunes App Store Healthcare & Fitness Medical
  • 17. Demand for Mobile Medical Content iMedicalApps.com • November 2009 - March 2011 • <50,000 views/month March 2010 • 400,000 views/month February 2011
  • 19. Electronic Health Records (EHRs) & ePrescribing
  • 23. Monthly pricing Pricing & Editions All versions include software hosting, data back-ups, maintenance, support, and upgrades at no additional charge. BEST VALUE! Prescribing Edition Clinical Edition Practice Edition A powerful electronic prescribing A comprehensive EMR and Integrated scheduling, billing, application whether in the o ce electronic prescribing solution and EMR solution for the entire or on the go. for today’s busy physician. medical o ce. $ 99 per provider/per month $ 399 per provider/per month $ 499 per provider/per month Includes Nimble interactive Includes Nimble interactive EMR Includes Nimble interactive EMR electronic prescribing for the for the iPad. for the iPad. iPad and iPhone. Diagnosis-driven prescribing Includes all Prescribing Edition Includes all Prescribing and Clinical
  • 25. Epic
  • 27. Medical devices & Monitoring
  • 28. Airstrip Technologies - Remote Obstetric & ICU monitoring Multiplatform
  • 29. Airstrip • FDA approved • recently announced partnership with Physio-Control (Medtronic) to integrate with LIFEPAK defibrillator/cardiac monitors to send strips from EMS
  • 34. Epocrates Epocrates Rx (Free) Epocrates Rx Pro ($99 per year) Epocrates Essentials ($159 per year) Epocrates Essentials Deluxe ($199 per year)
  • 35. Epocrates Rx Sample Features Free Version: Drug Interactions Pill Identifier – Pill pictures Drug Info – Information on thousands of drugs MedMath Epocrates Rx Pro – $99 per year: Infectious Disease Treatment Guide Brand Name OTC drug products Alternative Medicine IV compatibility checker
  • 36. Epocrates Essentials for Android Drug Information OTC Medications Drug Interactions Disease Information Infectious Disease Diagnostic/Lab Tests Alternative Medicines Pill ID Tables/Calcs
  • 38. One of the best free apps Top 20 Free iPhone Medical Apps for Health Care Professionals
  • 39. Medscape Free app Huge amount of content 7,000+ drug references 3,500+ disease clinical references 2,500+ clinical images and procedure videos robust drug interaction tool checker CME activities and more
  • 40. iPad and Android versions
  • 41. Medscape • Nov 2009: 200,000 downloads • March 2011: 975,000 downloads • Functionality • CME
  • 44. MedCalc Pro • Reviewed by iMedicalApps.com ( Amit Patel, MD, 09/17/10) • iOS only • Pro version upgrade to free version and superior ($7.99) • can create a “patient database” • iPad support http://dev.imedicalapps.com/2010/09/medical- calculator-medical-apps-medcalc-pro/#more-7102
  • 45. MedCalc • 800,000 downloads • Niche • Small developmental team
  • 46. Radiology reference & Imaging apps
  • 48. Featured in Apple iPad advertisement
  • 52. Radiology 2.0: One night in the ED • Case Based Learning • 48,000 downloads • 1,200 downloads per week • Individual developer
  • 54. “Web apps” • Advantages • Easier to deliver, maintain • Cheaper
  • 55. “Web apps” • Disadvantages • Offline Usability • Full Functionality • User Experience
  • 56. Health 2.0 Apps Accelerator • “light-weight open framework” • non-profit and vendor neutral • “Removing integration barriers that limit mutually beneficial collaborative business opportunities”
  • 57. EHR app stores • EHRs releasing APIs to allow developers to build extensions and new interfaces • Help patients report health data directly to their • Practice fusion alone had 24 doctors and their medical charts in real-time developers participate in its Developer Challenge • Give medical providers access to real-time patient- driven health data within their EHR system • Build additional analysis, data visualization, alerts, patient education and health-improvement features utilizing the health data
  • 58. Thank you Felasfa Wodajo, MD Senior editor, iMedicalApps.com Musculoskeletal Tumor Surgery Virginia Hospital Center