This is an Opportunity Analysis Project (OAP) of customer flow management idea called VirtualQ. The OAP is part of the Venture Lab 2012 class offered by Stanford University

1. VirtualQ
Opportunity Analysis Project
Team YVR6
Venture Lab 2012
May 19th 2012

2. Outline
• Value Proposition
• Market Research
• Market Size
• Competition
• Conclusion

3. Value Proposition
• For everyone, with access to Internet or SMS, who wishes
to save time in lineups, VirtualQ allows lining up without
physically being present and notifies only when ready to be
served.
• For all businesses or organizations with long
lineups, VirtualQ provides a service to effectively manage
lineups, resources and daily operations while improving
customer satisfaction and increase in sales.
• Unlike any other service VirtualQ provides real time
notification via a mobile application and web based
services.

4. Market Research - End Users
• Hypothesis
– Need for VirtualQ
– Willing to pay for an App/Service
– Don’t mind ads for free service
– Likes promotions through the service
• Experiment
– Face to face interview: 22
– Survey: 68

5. Market Research - End Users
Results: Need for VirtualQ
Encountered Lineup
10%
24% 44%
All the time
Once a Week
Once a Month Annoyed
22%
Rarely
4%
37%
All the time
59% Sometimes
Never

6. Market Research - End Users
Results: Willing to pay for an App/Service
Will Pay
41%
51%
One time small fee
Subscription
No
7%

7. Market Research - End Users
Results: Revenue through ads or promotions
Ads
21% 6%
24%
Like it
Somewhat useful
Annoying Promotions
50%
Don't care
13% 18%
Like it
25%
Somewhat useful
Annoying
44%
Don't care

8. Market Research - End Users
Results: Demand at lineup locations
Demand
70%
60%
50%
40%
30%
20%
10%
0%

9. Market Research - Business
• Hypothesis
– Need for a change in the way lineups are handled
– VirtualQ will help optimize resources and daily
operations
– Willing to use the service
– Will pay for the service
• Experiment
– Interviews: 8

10. Market Research - Business
• Results
– Interviewees thought it was a good idea.
– Due to the lack of a prototype, it was inconclusive
if the system will help optimize resources and
daily operations.
– Businesses to use and pay for service is a
probability, we need to gather more data.

11. Market Size – End User
Available Market
World cell phone users:
5.6 Billion App Price:
$1
Servable Market
Users in developed Countries:
900 million Revenue:
$0.7
Target Market Market Size:
Users with smart phones
and potential buyers: 290 203 million
million

12. Market Size - Business
Available Market
Estimated number of
Businesses/organizations in
Subscription:
developed countries: 55 million $10 /month
Servable Market
Estimated Revenue:
Businesses/Organizations $120 /year
with lineup: 0.55 million
Market Size:
Target Market
6.6 million/year
Potential User: 55,000

13. Competition
Unlike Qminder, VirtualQ offers
- Promotions
- Algorithm to distribute customer flow
- Real time notification for service issues
Unlike Qless, VirtualQ offers
- Mobile App
- Cost effective and easy integration
- Real time notification for service issues
Unlike QMATIC, VirtualQ offers
- Mobile App
- Cost effective and easy integration
- Promotions

14. Conclusion
• 66% people surveyed encounter lineups at
least once a week and 96% people find them
annoying.
• 58% people are willing to pay for service.
• More data to be collected on business end.
• We will pursue this idea for OEP.