1. Selling Theresa J. Nartea Marketing & Agribusiness Extension Specialist Virginia State University-Petersburg, VA Successfully

3. Define Superfoods Market

4. a food that is considered to be very good for your health and that may even help some medical conditions Superfood definition Macmillan Publishers Limited. (2011). Retrieved from http://www.macmillandictionary.com/dictionary/american/superfood

6. U. S. functional foods sales reached $37.4 Billion in 2009. 6 out of 10 consumers bought functional foods in 2009. Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology.

7. Superfoods Sales Skyrocket Top U.S. Sales representing 21,000 individual U.S. retail stores LaRoche, J. (2011). Super foods. Retrieved from http://www.cnbc.com/id/43005831/Top_Selling_Superfoods_In_The_U_S USDA AMS. (2011). National fruit & vegetable retail report. Retrieved from http://www.ams.usda.gov/mnreports/fvwretail.pdf Superfood Category Average Weekly Sales (Retail) Avocado $17.7M Blueberries $15.6M Broccoli $10.6M Pineapples $4.1M Almonds $3.3M Mangoes $3.2M Papaya $1.1M Pomegranate $966,000 Kale $462,000

8. Identify Superfoods Consumer

9. Who is the Superfoods Consumer?

10. What Drives Superfoods Purchasing? Biltekoff, C. (2011). Consumer response: the paradoxes of food and health. Ann. N.Y. Acad. Sci., 1190. 174-178. doi:10.1111/j.1749-6632.2009.05268.x

11. Make Healthy Eating Easy! Photo Credit: http://www.healthyrevelations.com/blog/wp-content/uploads/2009/12/eating-healthy.jpg

12. Urala, N., Schultz, H., & Spinks, J. (2011). Consumer perceptions of “functional foods” in the United States. J. of Food Products Marketing, 17, 407-419. doi:10.1080/10454446.2011.583181

13. Understand Current Trends

14. Photo Credit: http://yankeegalscafe.com/wp-content/uploads/2011/03/out-sick.jpg

16. heart disease, cancer, stroke Frazao, E. (1999). America’s eating habits: Changes and consequences. Retrieved from http://www.ers.usda.gov/Publications/AIB750/

17. Processed Food Dependency Photo Credit: http://www.qcap.org/files/lunchtime%20at%20HS(1).jpg Balch, P. A. (2003). Prescription for dietary wellness. (Second ed.). New York, NY: Avery

18. Advertisers spent $7B on food marketing. Selling processed foods is a priority! Gallo, A. E. (1999). Food advertising in the US. Retrieved from http://www.ers.usda.gov/publications/aib750/aib750i.pdf Product Advertising % Prepared Convenience 23.5% Sugar Based Snacks 13.2% Cooking Products/Seasoning 10.3% Food Beverages 8.8% Soft Drinks 8.6% Dairy & Eggs 7.5% Meats & Fish 4.0% Produce 1.9% Bakery Goods 5.5% Processed Foods 64.4% Superfoods 18.9%

19. Photo Credit: http://0.tqn.com/d/healthinsurance/1/0/q/-/-/-/obesity_1.jpg Sloane, A. E. (2008, 2010). The top 10 functional foods trends. Food Technology.

20. Trend: Drinks Photo Credit: http://media.photobucket.com/image/bare%20naked%20superfood%20juice/Suzanne57/athome%25202008/aa-martini-3.jpg

21. Trend: Supplements Photo Credit: http://iconicnutra.com, http://2.bp.blogspot.com/_aHVKbnZ-sGA/TSrSmEppjeI/AAAAAAAAADs/Q9fNsUC1Abc/s1600/superfoodRender.jpg

22. Trend: Pet

23. Nyholm, C. B. (2007).European countries ban marketing of "Superfoods.” Retrieved from http://www.associatedcontent.com/article/291732/european_countries_ban_marketing_of.html?cat=5

24. Recommend Sales Strategies

26. Cosmetic Foods anti-aging Healthy Hair http://www.webmd.com Dark Green Vegetables Beans Nuts Poultry Eggs Whole Grains Oysters Low Fat Dairy Carrots Glowing Skin http://www.webmd.com Low Fat Dairy Berries Plums Walnuts Flax Seed Olive Oil Whole Grains Turkey Nuts Photo Credit: http://en.sial.fr/ExposiumCms/cms_sites/SITE_508003/images508003/logo_food_beauty.jpg, http://www.nyofficelady.com/wp-content/uploads/2010/11/healthy-hair.jpg

27. Food Medicine: Nutraceuticals Boosting Immunity http://online.prevention.com/flu_immunity/list/1.shtml Yogurt Oats Barley Garlic Fish Chicken Tea Beef Sweet Potatoes Mushrooms Healthy Blood Pressure http://www.mypyramid.gov Sweet Potatoes White Potatoes Beans Tomatoes Beet Greens Soybeans Lima Beans Winter Squash Spinach

28. Medical Related Diets Dairy-free Gluten-free Low Fat Low Sodium Soy Sugar Conscious Vegetarian Wheat-free

29. Sell Sloane, A. E. (2010). The top 10 functional foods trends. Food Technology. Retrieved from http://sloantrend.com/Documents/2010-04%20IFTFunctional%20Food%20Trends.pdf

30. Sell By Nutralite Health Insitute. (2010). America’s phytonutrient report: Heart health by color. Retrieved from http://thecoloringbook.opportunityzone.com/

31. Photo Credit: http://www.hometownseeds.com/images/Carrot%20Seeds,%20Purple%20Haze-Vegetable%20Seeds.jpg

32. Photo Credit: http://msnbcmedia1.msn.com/j/ap/whole%20foods%20health-818374907_v2.grid-6x2.jpg

34. Sell By Photo Credit:http://fastfood.ocregister.com/files/2010/02/extra-value-menus.jpg

35. Sell By

36. Sell By Photo Credit: http://www.choosemyplate.gov/

37. Sell with Photo Credits: http://www.ubbcentral.com/store/item/img-large/old-vintage-tin-sign-drink-milk-farm-dairy-original_260813538901.jpg http://greenrightnow.com/wp-content/uploads/2007/09/tomatoes-with-signs.jpg, dianejulia.com/WholeFoods.html Eat Your Vitamins! Rich in Vitamin C! Keep Simple!

40. Photo Credit: http://www.zerofrictionfatlossx.net/images/eating.jpg Start Selling Superfoods! Theresa J. Nartea Marketing & Agribusiness Extension Specialist, Virginia State University Petersburg, VA 804-524-5491 [email_address] Be Healthy & Thank You for Listening!