This document discusses 5 social media tools that are useful for brands: Instagram, Pinterest, The Fancy, Tumblr, and LinkedIn. It provides details on why each tool is beneficial, such as Instagram allowing for easy photo sharing, Pinterest driving traffic and awareness through visual content, and LinkedIn being best for business networking and lead generation. Examples of well-known brands utilizing each channel are also presented. The overall document aims to showcase social media platforms brands should consider using.

1. FIVE SOCIAL MEDIA
TOOLS YOU NEED TO BE
USING NOW FOR YOUR
BRAND
June 19, 2012
created for the Summer Fancy Food Show

2. instagram

3. Why: photo sharing site
 Easy to edit photos and share across other
social sites.
 The stats make the case:
 Every second instagram users perform 575 likes
and 81 comments
 Over 1 Billion Photos have been uploaded
 40 million + users
© pmg public relations 2012

4. Example: Ben & Jerry’s
© pmg public relations 2012

5. pinterest

6. Why: A way to visually represent
your brand
 Drive traffic direct to a brands website
 Increase brand and product awareness
 As far as social networks, Pinterest accounts
for 3.6 percent of referral traffic
 More than 10 million users
 If your customer is US women ages 25 to 34,
they’re on Pinterest
© pmg public relations 2012

7. Example: Whole Foods Market
© pmg public relations 2012

8. the fancy

9. Why: beautifully designed – and
can help drive sales
 unisex, urban, minimalist, high-design feel
 TheFancy works to help brands drive traffic direct
to a brands website – and ultimately point of
purchase
 Daily emails go out to TheFancy community
based on what they have selected for their
personal collections. These emails highlight other
products that they may find interesting.
 Brands can offer special deals consumers can
unlock from TheFancy with coupon codes on the
brand’s own site.
© pmg public relations 2012

10. Example: Crate & Barrel
© pmg public relations 2012

11. Example: Queen Creek Bacon
Olive Oil
© pmg public relations 2012

12. tumblr

13. Why: alternative to a blog
 Tumblr is a great way to have a photo blog,
but it also gives you the option to post with
words, too.
 The site acts as a social network as posts can
be “tumbled” and shared throughout the
Tumblr community
 Community is formed by people following
Tumblr blogs that they like. These feed into a
dashboard for the audience (similar to an RSS
feed of your favorite blogs)
© pmg public relations 2012

14. Example: Huggies
© pmg public relations 2012

15. LinkedIn

16. Why: The Business Social
Network
 Best way to share news about your company
beyond your own digital assets and traditional
PR efforts
 Study found LinkedIn to be the best social
network for lead generation (HubSpot)
 Lotsof features on the company pages now: blog
RSS feed, news module, product & service
spotlights, recommendations, and more!
© pmg public relations 2012

17. Example: ZipCar
© pmg public relations 2012

18. who the heck are you?
PMG Public Relations
info@PeopleMakingGood.com
on twitter: @pr_pmg
© pmg public relations 2012

19. thank you