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Vermont Specialty Food Association / Your Business’ Communication Strategy
- 1. Education & Membership Meeting
Mountain Top Inn, Chittenden, VT
June 6, 2013
Your Business’
Communication Strategy
- 2. Hi, there.
© pmg public relations 2013
I’m Nicole Ravlin from PMG Public Relations.
nicole@PeopleMakingGood.com
@pmgNicole
- 4. Communications Strategy
• What’s the ultimate goal?
– Creating differentiated awareness?
– Increasing revenue?
• What actions do you need to take to achieve
the goal?
• How will you measure your efforts?
• When is enough time to evaluate what you’re
doing?
© pmg public relations 2013
- 5. Facebook EdgeRank
What is it: This is the algorithm that manages what
shows up in your personal news feed.
Why it matters: The majority of your fans are probably
not seeing your updates.
How can you make Facebook work harder for your
brand: You have to spend money. You can do this by
promoting posts or ad campaigns. You should also
increase the amount of [smart] content you push.
© pmg public relations 2013
- 6. But wait… there are so many
people “talking about this”
© pmg public relations 2013
- 7. Dividing the number of people ‘talking about this’ by the
number of total likes on your page (and multiplying by 100), you
end up with a percentage of total people engaging with your
brand’s content.
Facebook recommends between 12% and 25% as a healthy
number.
© pmg public relations 2013
- 10. Understand the worth of the blogger,
just like you would weight a media
outlet.
© pmg public relations 2013
- 11. Conversation – and good PR – can
happen easily within a blog’s
comment section. This is an under
used arena.
© pmg public relations 2013
- 12. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog
© pmg public relations 2013
- 13. © pmg public relations 2013
Images.
Useful Content.
Links.
- 14. PR used to look like this…
© pmg public relations 2013
- 18. thanks for your time.
© pmg public relations 2013
nicole@PeopleMakingGood.com
@pmgNicole
Notas del editor
- Begin with the end in mind…
- Increased revenueDIFFERENTIATED aweness
- NEXT SLIDE IS BLOGGERS
- TecnoriatiCompeteAlexa
- Bloggers social networks can help you with YOUR social channels
- Seems basic… LINKS will make $
- SEO is key
- Advertising, web – including ad words programs, social media and traditional public relations