1. ‘5 Million Futures’ Campaign

2. TARGET AUDIENCE
• Youtube, 15-21 (Young Teens, Early
Adulthood*)
• Social Media, 15-21*
• Dependent on location

3. TARGET AUDIENCE
RESEARCH
• Questionnaires, Surveys, Focus Groups…

4. INSPIRATION
• National Geographic Infographic
• WWF Snapchat Campaign
• Current Social Media

5. IDEAS
Emphasising ‘5 Million’
• Snapchat, Facebook, Twitter…
• Location based Campaign
• Billboards, Posters, Hashtag(’s)…

6. PRODUCTION
• Location specific Info-graphic
• Billboards, Posters…
• Football Stadiums, Landmarks…

7. PHYSICAL ADVERTISEMENT
• Billboards and Posters
• Location Dependent