To proof the Polish meat industry is attractive for portfolio investment.
1. Current macroeconomic situation in Poland
2. Institutional overview
3. Market overview (SWOT analysis of sector, BCG matrix)
4. Corporate analysis of Indykpol and "ZM Henryk Kania"
5. The comparative ratio analysis of Slovakian, German, Hungarian, Czech and Ukrainian, meat companies with Polish representatives on the market.
6. Regression model ( Determining significant production factors that have impact on the production. We assume the higher production, the more attractive the market is. )
2. To proof the Polish meat industry is attractive for
portfolio investment
Where?
Poland
In what?
Meat Industry
To whom?
Portfolio investors, who are interested in long term investment.
4. -0.04
-0.03
-0.02
-0.01
0
0.01
0.02
0.03
0.04
0.05
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Volatility of exchange rate, 2008-2014
Change of EUR-PLN Volatility of EUR-PLN
-0.06
-0.04
-0.02
0
0.02
0.04
0.06
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Volatility of exchange rate, 2008-2014
Change of RU-PLN Volatility of RU-PLN
Why Poland?
• 4th biggest meat producer within EU;
• Main trading partners – countries of EU.
Germany
15%
UK
9%
Czech
Republic
6%France
4%
Russia
3%
Italy
8%
Netherlands
7%
China
4%
Others
44%
Structure of meat export to main trading
partners, 2013
5. Domestic Polish meat
market in 2013
27,9 % of the food sector sales
2 344 thousand tons
47 248 zl billion
71,7 kg per capita
Capabilities Threats
The market has been stable for the past 5 years A strong downward trend of pork and beef meat
The increasing tendency of production of poultry Animal diseases and infections
Price of Polish meat is about 30% lower than in EU Growth of average market prices of beef and pork meat
Per capita consumption of meat can reach 80 kg by
2015
Strong dependence of animal feeding costs, weather,
climatic conditions and possible environmental
pollutions
Expected growth of demand of more quality meat
products
Embargo from countries-members of Commonwealth of
States
The growing import of meat products to China and
other Asian countries
The strong strong concentration of the market
6. The BCG matrix
Low Market Share High
LowThegrowthofsalesHigh
1% 2% 8% 19,5% 20% 21% 24% 50%
2%6%7%10%11%34%118%
The growth of
sales
Market
Share
Indykpol 2% 19,5 %
Henryk Kania 34% 8%
16. Why it is worth to invest: What are the risk factors:
• Polish meat industry has potential to growth,
especially in area of poultry
• It is due to the increasing trend of meat consumption
• In comparison to European firms, financial
performance of Indykpol and Henryk Kania is
competitive
• Better than companies from Hungary, Czech Republic,
Slovakia and Ukraine
• Slightly worse than German representatives
• Portfolio Investment in Polish meat industry could
be profitable, hence, some firms (such as Henryk
Kania) are underpriced
• It offers a higher return than market with the same level
of risk
• According to ratio analysis, Indykpol is more
attractive than Henryk Kania, which can be
explained by Kania’s recent split of shares
• However, split of shares is a sign of Henryk Kania’s long
term growth strategy
• Prices of shares are influenced by external factors
• Especially stocks of Indykpol
• It could be caused by the fact that this firm is more
exposed to the foreign markets
• Polish meat industry has to face the problem with
current embargo in Russia and CIS countries
• It could have negative impact on financial performance of
Polish firms
• Polish firms have to find new markets
• Law regulations and provisions increase the
operating costs of meat industry
• Management of Polish companies should increase
return on assets and decrease debt