This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011. There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences. The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.

1. Getting ahead in social mediaCIPR Summer Social – 18 August 2011#CIPRNE

2. @waddswadds.co.uk #CIPRNE

3. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr

4. The Journal #CIPRNE

5. NUFC blog #CIPRNE

6. Matt Reilly

7. Jesmond Local #CIPRNE

8. Northumberland app #CIPRNE

9. Metro Facebook page #CIPRNE

10. Tyneside Cinema Twitter page #CIPRNE

11. Three stages of the development of the industry development Public fooled via spin Information through communication Public engagement via two way engagement #CIPRNE

12. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr

13. Your personal reputation #CIPRNE

14. Your personal reputation #CIPRNE

15. Your personal reputation

16. Your personal reputation #CIPRNE

17. Google is a reputation engine #CIPRNE

18. And a missed opportunity for PR DoubleClick Ad Planner Google Trends and Insights Google Keyword Tools Google Analytics “A database of intentions. Google’s gift to the PR industry.” Andrew Smith, Escherman #CIPRNE

19. Multiple Stephen Waddingtons #CIPRNE

20. In search of Stephen Waddington 1. Google profile 2. Professional blog 3. Company web site 4. Twitter 5. LinkedIn 8. Personal blog 9. Slideshare 10. CIPR Conversation #CIPRNE

21. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr

22. Google+ #CIPRNE

23. LinkedIn #CIPRNE

24. Should I pay for LinkedIn? #CIPRNE

25. Twitter #CIPRNE

26. Twitter #CIPRNE

27. Other networks #CIPRNE

28. Making connections #CIPRNE

29. Slideshare #CIPRNE

30. Personal web site #CIPRNE

31. Blog #CIPRNE

32. Digital portfolio #CIPRNE

33. Podcast #CIPRNE

34. Curating and editing #CIPRNE

35. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE

36. Join a conversation #CIPRNE

37. Participate in communities #CIPRNE

38. Participate in conversations #CIPRNE

39. Syndicate content #CIPRNE

40. Pitch guest blog slots #CIPRNE

41. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr

42. Laura Tosney – YouTube job application Link: Laura Tosney’s YouTube site #CIPRNE

43. Jed Hallam – Facebook campaign #CIPRNE

44. Matt Watson – Twitter hire #CIPRNE

45. Josh Haliday – SR2 Blog #CIPRNE

46. Getting ahead in social media Media change Web shadows Building reputation You arewhat you post Getting ahead Cautionary tales #CIPRNE Photo: Bengt E Nyman, Flickr

47. Syncing updates across different networks #CIPRNE

48. Tagging in dodgy images Source: Facebook #CIPRNE

49. Privacy settings #CIPRNE

50. Data leakage #CIPRNE

51. Open business #CIPRNE

52. Peer metrics #CIPRNE

53. Your to do list Create a Google profile Set up a personal Google alert Build a network using Twitter Sign-up to LinkedIn and complete your profile Create your own personal media Find your own communities Ruthlessly manage your personal privacy setting #CIPRNE

54. Recommended reading Me and my web shadowAntony Mayfield #CIPRNE

55. Thank you@waddswadds.co.uk