University of Cardiff digital communication masterclass: media trends and PR skills
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Presentation for University of Cardiff International PR MA course covering five trends in the media and the rise of social media – and five areas where PR professionals need to skill-up as a result.
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University of Cardiff digital communication masterclass: media trends and PR skills
- 4. Print audiences are declining (but the death of print has been exaggerated)
- 5. Broadcast is fragmenting (but audiences are holding firm)
- 7. Social media is the media
- 8. Readers are contributors Photo: Aid drop, Haiti Beverly & Pack (Flickr)
- 10. Story telling and content
- 11. Branded media – and creating conversations around a brand
- 13. SEO and online reputation
- 14. Planning, analytics and measurement