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Competence Center Social Media @ SAGA
1.
Social Media CC
2.
Facts & Figures
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
3.
4.
Email > SurveyMonkey
> Twitter > Jott
5.
Collaboration
6.
Chat > Wikipedia/eBay
7.
Education
8.
iTunes > Podcasts
> Second Live > Blogs
9.
Entertainment
10.
11.
Platforms
12.
Platforms
13.
14.
Pictures, events, Q&A
…
15.
Places!!
16.
Pages
17.
Followers
18.
Fans
19.
Socialbookmarking
20.
I like
21.
Share
22.
Apps
23.
Profilingfacebook = market
leader, community
24.
Platforms
25.
Platforms
26.
27.
Tweets
28.
Tweeps = followers,
fellow tweeters
29.
Retweeting
30.
Following = followers
31.
Follow = to
follow
32.
Socialbookmarking
33.
Tweetthis
34.
Apps
35.
Direct messaging
36.
! 140 chars
!twitter = sms, direct messaging
37.
Platforms
38.
Platforms
39.
40.
Groups > join,
forum
41.
Company > company
page
42.
CV
43.
Link with apps
44.
Messaging
45.
Connections
46.
Amazon, TripIt, …
47.
Based upon CRMlinkedin
= contacts
48.
Platforms
49.
Platforms
50.
Platforms
51.
52.
Followers and follow
53.
Presentations
54.
Social bookmarking
55.
Share
56.
Download, embed, link,
…
57.
Also look at
Prezi.com!Slideshare = share knowledge
58.
Platforms
59.
Platforms
60.
Platforms
61.
Platforms
62.
Platforms +30k a
day +110k users, 90b dollars +3400%, +400M checkins
63.
64.
Learnhow he makeschoices,
what he saysandthinks
65.
Feedback
66.
Askforsuggestionsandopinions – crowd-sourcing
67.
Ideas
68.
Search for new
channels, ooportunitiesand projects
69.
Advertising
70.
Free WOM, promotion
71.
Experience
72.
Tobeacknowledged as an
expertHow to start?
73.
74.
Everybodyusesit
75.
My boss tells
me to
76.
It’s free
77.
It’s hip and
trendy
78.
79.
1 miljard dollar
forWeb2.0-tools
80.
56% community members
login once a day
81.
cost/interaction= av. 8
euro via callcenter - 0,17 euro self-service
82.
members of community
spend54% more
83.
facebook: 2.899.300, netlog:
2.963.534 (NL), linkedIn: 500.226
84.
Twitter: +/- 59.000,
+2%
85.
flickr geotagBE: 5.230.150
+41%
86.
87.
It’s long term
88.
Observebeforeinteract
89.
6 monthsneeded
90.
91.
Explorer blogs, forums
… foryourself
92.
Askyour target group
93.
Listen well
94.
Createyourownidentity
95.
Make a lot
of accounts
96.
Respect your targets
97.
Be a sports
anddiplomat
98.
Stayfocused
99.
Promoteyourselfandyour products
100.
101.
Be honest
102.
Be devoted
103.
Be clear
104.
Tell yourown story
105.
Don’tuse robots or
externals
106.
107.
Examples http://twitter.com/telenet
108.
Examples http://www.youtube.com/watch?v=9qrzeYV2zZU
109.
Examples http://www.facebook.com/KLM
110.
Examples http://www.facebook.com/frietjes
111.
Good cases 34
anaXis
112.
What’s next?
113.
114.
Access
115.
Power
116.
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