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I’m Catherine Balston Let me tell you about me… And my work Hi, Hola, Ol á.
[object Object],[object Object],[object Object]
My career in digital media started with  award winning  digital media agency,  Magic Lantern They create interactive experiences,  across digital platforms www. magiclantern .co. uk
[object Object]
I created content, games, e-commerce partnerships, and applications… on channel4.com and on Channel 4 mobile Across different genres, and for varied audiences…
In 2007, I launched  channel4.com/food A food magazine, and programme support website ,[object Object],[object Object]
[object Object],We brought the content to the people  Through syndication deals, and widgets and web 2.0 tools to help people share it across digital networks (Plus some clever SEO work to make sure that if people wanted to find the content, they could)
I worked with advertisers to align client’s brands with Channel 4 content, and reach lucrative ABC1 audiences   Some examples: Simple advertorial microsites showcasing new products, for clients such as  Volvo , with inventory across channel4.com And editorial content created exclusively for commercial brands e.g Roc sponsored the build of a user generated age game,  Guess My Age , plus a series of exclusively commissioned beauty videos
In 2008, I launched the  Big British Food Map   www.channel4. com/foodmap ,[object Object],A google map mash-up was built where users could recommend places…   Building up a database of great recommendations of places to eat
[object Object],[object Object],[object Object],[object Object],[object Object],Plus lots of beautiful photos And a constant feedback dialogue with the website users…
The Big British Food Map was  sponsored by Ford Focus Econetic ,[object Object],and of course…   the journalist was driving a Ford Focus Econetic!
I speak Portuguese and Spanish,  and English of course! …and live in S ão Paulo I’m looking for an opportunity to bring my skills in social and online media to a creative company
To find out more Get in touch ,[object Object],catherine.brazil linkedin.com/in/catherinebalston + 55 11 71765844

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Catherine Balston portfolio

  • 1. I’m Catherine Balston Let me tell you about me… And my work Hi, Hola, Ol á.
  • 2.
  • 3. My career in digital media started with award winning digital media agency, Magic Lantern They create interactive experiences, across digital platforms www. magiclantern .co. uk
  • 4.
  • 5. I created content, games, e-commerce partnerships, and applications… on channel4.com and on Channel 4 mobile Across different genres, and for varied audiences…
  • 6.
  • 7.
  • 8. I worked with advertisers to align client’s brands with Channel 4 content, and reach lucrative ABC1 audiences Some examples: Simple advertorial microsites showcasing new products, for clients such as Volvo , with inventory across channel4.com And editorial content created exclusively for commercial brands e.g Roc sponsored the build of a user generated age game, Guess My Age , plus a series of exclusively commissioned beauty videos
  • 9.
  • 10.
  • 11.
  • 12. I speak Portuguese and Spanish, and English of course! …and live in S ão Paulo I’m looking for an opportunity to bring my skills in social and online media to a creative company
  • 13.