Twitter is one of the best social networking sites for business. Businesses are not only making powerful connections on Twitter, but doing business in 140 characters or less and you can too! Learn how to connect with movers and shakers in the community, how to converse using Twitter language (@, mentions, retweets) and etiquette, and the value of using a hashtag for events. Explore the techniques used to outreach and engage, to create and manage viral communities. Bring your laptop and a basic understanding of Twitter. Prerequisite: An open, active Twitter account. Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience. Taught by Social Media Club Hawaii (SMCHI) professional member.

1. Doing
Business
Socially
on
Twitter
Wahine Media
social media strategy, training
& implementation for business
Today’s hash tag: #PNMsocial
http://wahinemedia.com
facebook.com/wahinemedia
Twitter: @wahinemedia @karenweikert @gjwahine
Download slides: slideshare.net/wahinemedia

2. This is NOT the kind of class where
you put your cell phone away
PLEASE tweet away!
Use hashtag #PNMsocial
Look for sample tweets in the slides
Photo:
h'p://www.bitrebels.com/social/tweet-­‐seats-­‐a-­‐special-­‐sec6on-­‐in-­‐movie-­‐theaters-­‐for-­‐twi'er-­‐addicts/a'achment/twee6ng-­‐in-­‐movie-­‐theaters-­‐2/

3. Your business is on Twitter...
What do you do now?
Photo:
h'p://students.philau.edu/morcos5244/philly4.html

4. Do you buy followers?
Do you host a tweetup?
Who do you follow?

5. Twitter is made for conversations...
in 140 characters or less
Photo:
h'p://www.charleycreekinn.com/area-­‐informa>on/wabash-­‐county-­‐museum/

6. Social media is NOT A FREE ADVERTISING
PLATFORM
Consumers are not interested in big budget
marketing messages
People connect with you through the content
you produce and share
Tweet
this!
Social media is NOT a free advertising
platform! #PNMsocial with @wahinemedia

7. "The
value
of
social
media
comes
down
to
people,
relationships,
and
the
meaningful
actions
between
them."
—The
6
Pillars
Of
Social
Commerce:
Understanding
The
Psychology
Of
Engagement
by
Brian
Solis

8. Now, what does
this all look like?

9. Photo:
h'p://gkr-­‐mcg.library.gatech.edu/handle/10675.2/250
The
80/20
rule
20% marketing
80% being “social”
Outreach and engagement
Tweet
this!
Remember the 80/20 rule! 80% #engagement, 20%
marketing #PNMsocial with @wahinemedia
Photo: http://gkr-mcg.library.gatech.edu/handle/10675.2/250

10. Photo: http://www.wagner.edu/media/node/626
Outreach
Find and build your audience

11. Photo: kaplitzblog.com
Outreach
Find
and
build
your
audience
Show interest in others first
• Follow other people & biz
• Who? Competition, influencers,
customers, journalists & bloggers
• Klout & Klokal.com
• Follow back your followers?
Tweet
this!
A great place to find influencers in #Hawaii is
on klokal.com #PNMsocial with @wahinemedia

12. Photo: kaplitzblog.com
Outreach
Find
and
build
your
audience
Sort through the noise
• The value of Twitter lists
• Create your own
• Subscribe to others
• NOTE: you don’t have to follow
someone to put them on a list!
Tweet
this!
Don’t forget to use your #Twitter lists! They help you
sort though the noise #PNMsocial with @wahinemedia

13. Photo: http://thejobofwork.blogspot.com/2011/03/on-laughter.html
Engagement
The value of a conversation

14. Engagement
The
value
of
a
conversation
Have conversations
• The power of a #hashtag
• Tweetchats: http://ow.ly/bCgZS
• Keyword search
Tweet
this!
Participate in #Tweetchats to help grow your community
and influence #PNMsocial with @wahinemedia
Photo: refiningashley.blogspot.com

15. Engagement
The
value
of
a
conversation
Share content from others
• From your feed, the web, RSS
readers, curation tools
•
Hootmarklet, RSS, Paper.li, Storify,
Scoop.it
• Cite the source
• Sharing language: RT & via
Tweet
this!
When sharing other people’s content, make sure you
cite the source! #PNMsocial with @wahinemedia

16. Engagement
The
value
of
a
conversation
Share original content
• People respond to photos!
• Share your expertise
• Shrink links (bit.ly, ow.ly)
• Schedule posts
Tweet
this!
Original content is a way to provide a “give back” to
your community #PNMsocial with @wahinemedia

17. Engagement
The
value
of
a
conversation
Be open and transparent
• Allow customer inquiries
• When to respond via DM
• A personal profile can act as
the human behind a business
• eg: @BCDlane
Tweet
this!
Isn’t it cool that you can talk to the owner of @BigCityDiner
@BCDlane on #Twitter? #PNMsocial with @wahinemedia

18. Engagement
The
value
of
a
conversation
Don’t forget your manners
• Treat people how you want to
be treated
• Please and thank you
• Response time
• #FF
Tweet
this!
Don’t forget your manners on #Twitter! Please & thank
you go a long way! #PNMsocial with @wahinemedia

19. Hootsuite, SproutSocial
Extras
JustUnfollow, Dlvr.it
Hashtags.org, hashtagify.me

20. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Karen Weikert
@karenweikert
Gwen Woltz
@gjwahine
Download this slideshow:
http://slideshare.net/wahinemedia