There's no question that social media is an integral part of how we do business. How do you set yourself up for success in a social business economy? Planning and strategy is a key component, and outreach and engagement is the other. In an open discussion format, we'll talk about the nuts and bolts of what it looks like to be "social" on social media: outreach, engagement, producing social content, and the tools you can use to help make it all happen.

1. Photo: wunderground.com/wximage/walcek
Social media strategy
Social profile customization
Wahine
Media Implementation and management
Coaching and training

2. “Social”
in
social
media
Photo: dipity.com

3. Customers are no longer
interested in big budget
broadcast messages
“Social”
in
social
media
Photo: dipity.com

4. Customers are no longer
interested in big budget
broadcast messages
“Social”
in
People expect to be
social
media treated as an individual
Photo: dipity.com

5. Customers are no longer
interested in big budget
broadcast messages
“Social”
in
People expect to be
social
media treated as an individual
Social media levels the
playing field
Photo: dipity.com

6. Customers are no longer
interested in big budget
broadcast messages
“Social”
in
People expect to be
social
media treated as an individual
Social media levels the
playing field
Key to success is keeping
it “social”
Photo: dipity.com

7. “The value of social media comes down to
people, relationships, and the meaningful
actions between them.”
“81% of consumers receive advice from
friends and family relating to a product
purchase through a social networking site”
Photo: Associated Press
The
6
Pillars
of
Social
Commerce:
Understanding
the
Psychology
of
Engagement
by
Brian
Solis

8. The
80/20
rule
20% marketing
• Giving props to your business
80% being “social”
• Outreach
• Engagement
• Creating social content
Photo: yumsugar.com

9. Now, what does this all
look like?

10. Outreach
How
do
you
build
your
audience?
Where are you visible online?
Show interest in others first
Invite your current contacts
It’s about quality not quantity but...
Photo: kaplitzblog.com

11. Engagement
What
does
conversation
look
like?
It’s back and forth
A clear call to action
Open and transparent
Don’t forget your manners!
Photo: refiningashley.blogspot.com

12. What
is
social
content?
Sharing other people’s content
Change it up
Original content is key
Sharable and findable
Photo: http://blogs.wsj.com

13. What’s
in
our
tool
belt?
Management
• Hootsuite, TweetDeck, mobile apps
Facebook
• Shortstack, North Social
Content/curation
• Paper.li, Storify, Pinterest, Scoop.it,
StumbleUpon, Google Reader
Monitoring/reputation management
• Google Alerts, Twilerts, TwentyFeet
Analytics/performance
• Sprout Social, Google Analytics
Photo: http://prairieecothrifter.com

14. Keep
in
touch!
Wahine Media
web: wahinemedia.com
blog: wahinemedia.com/wahineblog
facebook: facebook.com/wahinemedia
twitter: @wahinemedia
Gwen Woltz
@gjwahine
Karen Weikert
@karenweikert
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http://wahinemedia.com/wahineblog
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