Blogging
- 2. What is a Blog?
Also a Web site:
• Theme, background,
graphics, fonts
Web log:
• About section
• Online journal w/ • Additional pages
multiple entries • Archives
• Could be true or false. • Comments
Facts, propaganda,
opinions • Contact
• Home
• Links
• Search
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 3. Blog Statistics
The numbers vary but agree that blogs are here to stay
comScore MediaMetrix
(August 2008)
• Blogs: 77.7 million unique visitors in
the US
• Facebook: 41.0 million | MySpace
75.1 million
• Total internet audience 188.9 million
Universal McCann
(March 2008) eMarketer (May 2008)
• 184 million WW have started • 94.1 million US blog readers
a blog | 26.4 US in 2007 (50% of Internet
• 346 million WW read blogs | users)
60.3 US • 22.6 million US bloggers in
• 77% of active Internet users 2007 (12%)
read blogs
Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 4. Global Snapshot of Bloggers
U.S. Bloggers European Bloggers Asian Bloggers
Demographics
(N=550) (N=350) (N=173)
Male 57% 73% 73%
Age
18-34 years old 42% 48% 73%
35+ 58% 52% 27%
Single 26% 31% 57%
Employed full-time 56% 53% 45%
Household income >$75,000 51% 34% 9%
College graduate 74% 67% 69%
Average blogging tenure
35 33 30
(months)
Median Annual Investment $80 $15 $30
Median Annual Revenue $200 $200 $120
% Blogs with advertising 52% 50% 60%
Average Monthly Unique Visitors 18,000 24,000 26,000
Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 5. Segment Snapshot of Bloggers
With No
Personal Corporate Professional
Demographics Advertising Advertising
(N=1015) (N=156) (N=590)
(N=695) (N=595)
Male 64% 70% 72% 66% 66%
Age
18-34 years old 52% 45% 48% 53% 45%
35+ 48% 55% 52% 47% 55%
Single 36% 24% 31% 34% 34%
Employed full-time 52% 51% 55% 49% 56%
Household income>$75k 37% 49% 42% 40% 37%
College graduate 70% 74% 74% 69% 72%
Average blogging tenure (months) 35 35 38 35 33
Median Annual Investment $100 $200 $150 $100 0
Median Annual Revenue $120 $250 $300 $200 0
% Blogs with Advertising 53% 64% 59% 100% 0%
Average Monthly Unique Visitors 12,000 39,000 44,000 46,000 4,000
Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 6. Global Bloggers by Gender
Female Male
Demographics
(N=438) (N=852)
Personal Blog 83% 76%
Professional Blog 38% 50%
Age
18-24 years old 9% 15%
25+ 91% 85%
Single 29% 36%
Employed full-time 44% 56%
Median Annual Investment $30 $60
Median Annual Revenue $100 $200
% Blogs with advertising 53% 54%
Sell Through a Blog ad Network* 16% 7%
Have Affiliate ads* 41% 32%
Have Contextual ads* 61% 73%
* Among those with advertising on their blogs
Copyright © 2009 by Waiming Mok
Source: http://technorati.com/blogging/state-of-the-blogosphere/ http://waimingmok.com
- 7. http://www.animalsneedhelp.com/
http://projectmanagementblog.com/
http://postsecret.blogspot.com
http://www.leadershipnow.com/leadingblog/
http://blog.pythonisito.com/
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 8. Top 100 Blogs
@ Technorati
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 10. Starting a Blog
• Decide on an objective
Avoid too much planning • Be agile (fast cycle): do, learn, do, …
Signup with a FREE blogging
service
Write regular, frequent blog
entries to maintain freshness
Focus on interest areas and
expertise
Develop original content,
write analysis, write report
It’s about moving the ball forward everyday, every blog entry. Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 11. Planning a Blog
Promotion
Topic or of the blog
purpose of Target and
Goals blog audience yourself
Blogging Actual Ability to Strategies
approach content attract an for revenue
taken audience generation
with fresh (optional)
content
Source: Blogging for Fame and Fortune, by Jason R. Rich Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 12. Pick a Blogging Service
(there are many more than listed here)
Blogger Wordpress Twitter
Number of blogs As many as you want As many as you want 1
Blog post size No limit No limit Limited to 140 characters
Storage Size 1GB for pictures on Picasa 3GB* ?
Add Pictures Yes Yes Yes
Add Videos Yes Yes ?
Allow Advertising Yes No (unless you host No
Wordpress)
Max authors 100 30 2,001
Software to host on your No Yes No
server
Widgets Yes Yes No
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 13. Setup Blog
Write Determine Identify
Register Keep blog Incorporate
Create succinct blogging unique
domain new and keywords in
catchy title blog voice and keyword
name fresh content
description attitude list
Source: Blogging for Fame and Fortune, by Jason R. Rich
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 18. Creating Content
Focus = your interest areas Content
Analysis or report Text
Subject could be a trade-show, conference, books, Well-written
articles, things you know, you’ve seen, read about, Easy to understand
other blogs, …
Concise
Original writing No spelling or grammatical errors
Read regularly other blogs, websites, newspaper,
English or other languages (Albanian to
trade journals
Vietnamese)
Discover what’s missing in existing materials
Brainstorm by exchange links with other bloggers Links
on same topic Multi-media
Find new ways to say old things (different point of Add pictures, audio, video (link to Youtube)
view
Keep content current, refresh regularly
Interview experts
Conversation, via comments
Collaboration with multiple writers
Be aware of copyright laws (don’t
plagiarize) vs fair use Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 23. Tags (Keywords)
• Search, Indexing
• Classification
• Reporting
Tag Cloud (automatically generated)
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 24. Linking to Others Linking to You
RSS
hyperlinks
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 25. Feeding
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 26. Feeds (RSS, XML, Atom)
http://www.google.com/support/feedburner/bin/answer.py?answer=79408
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 27. Promoting your Blog
Use SEO tools offered blogging service
Register blog with search engines, blog searches
Be descriptive in all headings, sub-headings (incorporate keywords)
Incorporate keyboards into blog entries
Create a list of relevant keywords, labels for each blog entry
Use keywords in photo captions
Link to other topic-related websites and blogs
Hire an SEO specialist
Be patient, but persistent
Copyright © 2009 by Waiming Mok
Source: Blogging for Fame and Fortune, by Jason R. Rich http://waimingmok.com
- 28. Top Ten Mistakes
Copyright © 2009 by Waiming Mok
http://waimingmok.com
Source: Blogging for Fame and Fortune, by Jason R. Rich
- 29. What Do I Do?
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 30. How Do I Start?
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 31. Frame of Mind
Copyright © 2009 by Waiming Mok
http://waimingmok.com
- 32. Copyright © 2009 by Waiming Mok
Copyright © 2009 by Waiming Mok
http://waimingmok.com