1. Group members
Waleed AL-Furaih
Mohamed AL-Subaie

2. Contents

Introduction

Mission

Target customers

Business plan

Swot analysis

Cash flow ( detailed )

Conclusion

3. Introduction

W&M cafe shop offers delicious coffee
and food from different spot of the world
.also it takes the customers to an
atmosphere that they can enjoy their
coffee or food in a place fulled with
traditional stuff from different places in
the world

4. Statement of purpose.
• To give delicious coffe, awesome music, a high-
energy atmosphere. We will create an international
experience from all over the world in one place that
our customers will never forget.
Mission
• Our mission has two principal goals:
• The 1st. is to provide people the services of classic
coffee from different countries and food .
• The 2nd is to give the customers a chance to taste
differnet coffee from different countries in one place.

5. Customers Profile.
• The majority of our customers are
teenagers, and adults of any sex
between 15 – 50 years old. The
target of our business is people from
middle and high social class.

6. Competitors

7. Location
The location will be next to nethenis kefan

8. Business Plan.
Staff:
• W&M Café , works with 8 people, their activities include
management and service operation.
Services:
• The main service is bringing our customers to the W&M life
through offering them coffee from differnet spots of the world in a
magnificent atmosphere .
Marketing Strategies:
• Publicity on local radios
• Ads in local newspapers.
• Social networks
.

9. Menu
Drink price
Americano S.900 M 1.100 G 1.350
cappuccino S .750 M 1.000 G 1.250
Colombian coffee S .950 M 1.150 G 1.450
African coffee 1.050 M 1.200 G 1.400
French coffee S .950 M 1.150 G .1400
Turkish coffee S .800 M 1.050 G 1.300
British tea S .600 M .900 G 1.100
chai S .450 M .700 G 1000
Italian coffee S .850 M 1.100 G 1.300
Latte S .600 M 1.200 G 1.450
Mocca S 1.000 M 1.300 G 1.700
Espresso S .900 M 1.150 G 1.350

10. Will you go to W&M Café if it opened here in Kuwait ?
YES
RESULTS :
NO

11. What kind of coffee do you like best?
French coffee
RESULTS IN kuwait Turkish coffee
colombian

12. SWOT Analysis
Strengths.- Weaknesses.-
Excellent quality products • Our cafe and the
Produced from all over the world in one place. products we sell could only be bought by people
that have good economic status because our
• People who work at the prices are high.
W&M café is well trained to serve the customers
and provide them any information and assistance.
•
world in one place. and food from all over the
Tasty coffee
Opportunities.- Threats.-
• Is the first cafe that • The only threat we
provides this kind of service. consider important is new entrants with the same
idea .
• Our products is exclusive of
This means it can not be found in other stores.

13. Competitive advantage
Tasty coffee from different spots of
the world
A great atmosphere where people
can relax in our cafe

14. Sales : ( Per month )
Product Sales in unit Sales in cash
Americano 120 132 KD
cappuccino 250 250 KD
Colombian coffee 200 230 KD
African coffee 140 168 KD
French coffee 300 345 KD
Turkish coffee 280 294 KD
British tea 250 225 KD
chai 500 350 KD
Italian coffee 240 264 KD
Latte 320 384 KD
Mocca 560 728 KD
Espresso 300 345 KD
Total 3,460 3,715 KD

15. Sales annually
Product Sales in unit Sales in cash
Americano 1440 1584 KD
cappuccino 3000 3000 KD
Colombian coffee 2400 2760 KD
African coffee 1680 2016 KD
French coffee 3600 4140 KD
Turkish coffee 3360 3528 KD
British tea 3000 2700 KD
chai 6000 4200 KD
Italian coffee 2880 3168 KD
Latte 3840 4608 KD
Mocca 6720 8736 KD
Espresso 3600 4140 KD
Total 41,520 44,580 KD

16. Working capital
Salaries 5300
Rent 8000
Merchandise 2500
Suppliers 3000
Marketing fees 1000
licsense fees 250
Total 20,050

17. Breakeven
Product Breakeven point
Americano 1400
cappuccino 1,555
Colombian coffee 1,333
African coffee 1,272
French coffee 1,333
Turkish coffee 1473
British tea 1750
chai 2,333
Italian coffee 1400
Latte 1,272
Mocca 1,076
Espresso 1,333

18. Operating cash flow
Revenues 44,580
- expenses 20,050
EBIT 24,530
- deprecation 3,000
Net profit 21,530
+ deprecation 3,000
Operation cash flow 24,530

19. Cash flow :
Wacc= 5%
24,530 24,530 24,530 24,530 24,530
35000
NPV : 89,506.72 IRR : 66 % Reinvestment rate
= 76%
MIRR = 28% Payback period = 1.54

20. Conclusion

We think that W&M offer for the
kuwaity community a great
journey across the world in one
place and for our side its a unique
investment that we aspect that
we will have high returns .