The document discusses how Walkzee is working to increase volunteerism, donations, and adoptions at animal shelters by connecting dog lovers with shelter dogs for shared walks and experiences. Walkzee allows shelters to upload profiles of dogs available for walks. Dog lovers can then browse the site, request walks, and share their positive experiences which helps drive more engagement and adoptions. The goal is to reframe volunteering as a fun experience that can be easily shared online in order to attract more of the millions of dog lovers who are not currently helping shelters.