Social Media: The New Global Currency
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This is a presentation I gave on September 7th to team members of MasterCard Latin America.
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Social Media: The New Global Currency
- 1. Social Media is the NEW global currency @WallySabria
- 2. Social Media requires a shift in thinking
- 4. From Monologue To Dialogue
- 9. From Campaign To Community
- 12. From Global
- 13. From Global To Local
- 15. The Power of Social Media: change democracy
- 20. The Power of Social Media: is creating democracy is changing media
- 23. The Power of Social Media: is creating democracy is changing media controls the market
- 27. The Power of Social Media: is creating democracy is changing media controls the market gives you influence
- 28. Influence is Currency
- 30. Opinions are Currency
- 33. a word-of-mouth economy
- 34. Social Media requires: Transparency Being human Listening Sharing
- 35. Social Media requires: Transparency Being human Return on Listening Investment Sharing
- 37. What will YOU do with this currency?
- 38. @WallySabria
Notas del editor
- Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
- It requires us to think differently as brands, as marketers, even as educators or as politicians… 6/7/11
- Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
- Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
- 6/7/11
- 6/7/11
- 6/7/11
- Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
- Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
- Think about how we used to sell… buy my product, I’m the best, I have all the answers…. 6/7/11
- Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
- In every instance, we are seeing social media as the main catalyst. Digital technology and social networks are becoming the most powerful of weapons. People everywhere are taking up arms - through videos, blogs, photos and texts -- to criticize, mobilize and publicize their revolution. 6/7/11
- Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
- Starbucks has 31 million fans on Facebook And almost 3 million followers on Twitter 6/7/11
- Independent publishers 6/7/11
- 6/7/11
- Hastings was wrong. The price hike and the later, aborted attempt to spin off the company's DVD operations enraged Netflix customers. The company lost 800,000 subscribers, its stock price dropped 77 percent in four months, and management's reputation was battered. 6/7/11
- Hastings was wrong. The price hike and the later, aborted attempt to spin off the company's DVD operations enraged Netflix customers. The company lost 800,000 subscribers, its stock price dropped 77 percent in four months, and management's reputation was battered. 6/7/11
- Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11
- Social media is a new language Social media is changing democracy Social media is creating movements Social media is a global currency 6/7/11