A detailed marketing plan on what The Sarmiento Sales Team at Keller Williams Realty NYC Group will do to sell your home in the Lower Westchester and Bronx communities. Including, Riverdale, South Bronx, Pelham Gardens, Throggs Neck, New Rochelle, Mount Vernon, and Yonkers.
LCAR Unit 19 - Financing the Real Estate Transaction - 14th Edition Revised
Real Estate Marketing Strategy - Lower Westchester & Bronx
1. The Sarmiento Sales
Team
● Proven track record
for getting results.
● Knowledge based
approach to servicing
our clients.
● Your satisfaction
means everything!
2. Our Marketing Plan
Agreement
● Our commitment to
maximize you home
exposure.
● A financial and time
commitment to
getting your home
sold.
● Your satisfaction
means everything.
3.
4.
5. Our Marketing Strategy
ONLINE Marketing
Agent Marketing Local Marketing
Our Marketing Strategy is based on research done to
find where today's home buyers search and find homes.
6. ONLINE Exposure
“Any agent can put
your home on the
internet, but how are
they maximizing your
home's exposure?”
“Your agent's role
goes beyond posting on
a few website. Your
agent should be
committed to maximizing
your internet exposure.”
12. Single Property Website Page
Three Family Home Sold in Mount Vernon, NY
Single Property Website Pages provide additional marketing
opportunities.
These website rank on organic key word term searches.
Provide all property information in one place!
Two Bedroom Condo Sold in Soundview, Bronx, NY
13. Craigslist Postings
18 Posts a week!
What is Our Competition Doing on Craigslist?
Our Unique Lead Capture Craigslist Strategy
14. Blogging!!!
Walter's ActiveRain Blog
Google it!
pelham bay handy man home for sale
pelham parkway two bedroom condo for sale
parkchester bronx real estate single family home for sale
duplex style condo in the Bronx
15. Our YouTube Channel
The Results
Morris Park, Bronx Single Family Home for Sale
Homefield Yonkers, NY Single Family Home for Sale
South Bronx Three Bedroom Condo for Sale
South Bronx One Bedroom Coop for Sale
Pelham Parkway Condo for Sale
21. Agent Exposure
“Exposing your home to the
real estate sales community is
highest leverage tool your realtor
could use to get your home sold
for the most amount of money.”
- 89% of last years sales were
Real Estate Agent transactions.
- 6% were conducted directly
from builder/investor.
- 5% were for sale by owners
22. Over 8,000 Realtor Members
Over 3,300 Properties in our market
Pictures, descriptions, and full property details
on every home.
23. Mail Chimp & Agent Marketing
● 200 Keller Williams Agents Emails
● Over 600 Total Real Estate Agent Emails
● 1518 Commonwealth Ave Promotion Email
24. Local Exposure
“We understand that
often, the best buyer is the
one that is right there in
your same neighborhood.”
“How do we capture that
lead?”
28. Call, Call Call!
1. Just Listed Calls
2. Open House Calls
3. Pick your
Neighbor Calls
29. Our Marketing Strategy
ONLINE Marketing
Agent Marketing Local Marketing
Our Marketing Strategy is based on research done to
find where today's home buyers search and find homes.
30. Resources
● Statistics are from NAR Profile for Buyers
2012
● Slides from Gary Keller's Vision Speech given
at Family Reunion.