Brands are the feelings you have about products and services, the myth that everyone talks about. But the process of branding has changed, the old tools don't work like they did. The difference is that people are connected.
Maybe we should stop thinking of branding as an industrialised process but as an organic process...
1. Walter Pike
PiKE | New Marketing
The Digital Academy
pike.co.za digitalacademy.co.za walterpike.com
Brands in an always on, always connected world
Monday 25 October 2010
2. Why almost everything you think you
know about BRANDING is wrong.
in an always on always
connected world
Monday 25 October 2010
3. I was an orange farmer
•Ad man
•Marketer
•Academic
@walterpike
Monday 25 October 2010
4. Wow - This has moved to
the front line
Monday 25 October 2010
6. • Reminder of what branding is.
• To create a series of associations in the
minds of consumers - that leads to
preference.
Associations in the minds of customers that
lead to preference.
What is Branding?
Monday 25 October 2010
18. People wont be segmented:
They organise themeselves into
groups - communities.
and decide where and how they
will interact with brands.
Monday 25 October 2010
19. They trust thier
friends and
people like them.
They don't trust
advertising and PR
Monday 25 October 2010