1. Chapter 7: “Marketing and the Internet” Joel R. Evans & Barry Berman Marketing, 10e: Marketing in the 21st Century

7. Internet and Virtual Reality Unlimited Geographic Access Technology Applications to All Fields Internet Access Data Warehousing Networks Basics Information Processing Domain Names .com .edu .gov Internet Intranet Xtranet

10. Potential Marketing Roles for the Internet Projecting an Image Customer Service Channel Relations Purchasing & Inventory Management Information Gathering &d Sharing Data-Base Development Continuous Interactivity and Feedback Advertising & Sales Promotion Selling Multichannel Marketing

11. Benefits of E-Marketing Communicability Time Rapid, global interactivities and communications Information Global possibilities Timeliness Focus/tailored approach Long-term goals Delivery Dynamism/flexibility Cost efficiencies Values

13. Goal Setting 1. Setting Objectives Feedback Enumerate Qualitative and Quantitative Objectives Attract New Customers and Improve Customer Service Build Loyalty Among Existing Customers Grow Market Share Improve Communications

14. Six Types of Internet Consumers 2. Identify the Target Audience Newbie Shoppers Reluctant Shoppers Frugal Shoppers Strategic Shoppers Enthusiastic Shoppers Convenience Shoppers

15. Web Site Design Considerations 3 . Determine Web Site Attributes Web Address Home Page Site Content Use of Multimedia Web Site Links Shopping Tools Electronic Data Interchange Feedback Trade-offs

16. Internet-Based Marketing-Mix Decisions 4. Establish Internet-Based Marketing Mix Product Decisions Promotion Decisions Pricing Decisions Distribution Decisions

18. Assessing an Internet Marketing Strategy 6. Assess Internet Performance & Modify Considering such goals as image, customer service, sales, profit, web traffic, length of stay, and cost factors

21. Converting Information to Knowledge The Internet is a bridge to the new economy . Information Technology Knowledge