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Promoting Products Ch:3 for MBA

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Muhammad Khan
Muhammad Khan

Promoting Products

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Promoting Products
What Is Promotion? Aspect of the marketing mix concerned with the most effective techniques for selling a product
Information and Exchange Values ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotional Strategies ,[object Object],[object Object]
The Promotional Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Advertising? Promotional tool consisting of paid, nonpersonal communication used by an identified sponsor to inform an audience about a product
Advertising Strategies ,[object Object],[object Object],[object Object],[object Object]
Advertising Strategies ,[object Object],[object Object],[object Object],[object Object]
What Is Advertising Media? Variety of communication devices for carrying a seller’s message to potential customers
Advertising Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is an Advertising Campaign? Arrangement of ads in selected media to reach targeted audiences
What Is an Advertising Agency? Independent company that provides some or all of a client firm’s advertising needs
What Is Personal Selling? Promotional tool in which a salesperson communicates one-on-one with potential customers
What Is Telemarketing? Use of telephone solicitations to conduct the personal selling process
Personal Selling Situations ,[object Object],[object Object]
Types of Personal Sellers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is a Sales Promotion? Short-term promotional activity designed to stimulate consumer buying or cooperation from distributors, sales agents or other members of the trade
Types of Sales Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Publicity? Promotional tool in which information about a company or product is transmitted by general mass media Publicity is free Publicity can be good or bad
What Is Public Relations? Company-influenced publicity directed at building goodwill with the public or dealing with unfavorable events
Word of Mouth ,[object Object]

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Promoting Products Ch:3 for MBA

  • 2. What Is Promotion? Aspect of the marketing mix concerned with the most effective techniques for selling a product
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. What Is Advertising? Promotional tool consisting of paid, nonpersonal communication used by an identified sponsor to inform an audience about a product
  • 8.
  • 9.
  • 10. What Is Advertising Media? Variety of communication devices for carrying a seller’s message to potential customers
  • 11.
  • 12. What Is an Advertising Campaign? Arrangement of ads in selected media to reach targeted audiences
  • 13. What Is an Advertising Agency? Independent company that provides some or all of a client firm’s advertising needs
  • 14. What Is Personal Selling? Promotional tool in which a salesperson communicates one-on-one with potential customers
  • 15. What Is Telemarketing? Use of telephone solicitations to conduct the personal selling process
  • 16.
  • 17.
  • 18. What Is a Sales Promotion? Short-term promotional activity designed to stimulate consumer buying or cooperation from distributors, sales agents or other members of the trade
  • 19.
  • 20. What Is Publicity? Promotional tool in which information about a company or product is transmitted by general mass media Publicity is free Publicity can be good or bad
  • 21. What Is Public Relations? Company-influenced publicity directed at building goodwill with the public or dealing with unfavorable events
  • 22.