The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only is this presentation developed with you in mind, run delivered by an industry evangelist.
The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.
6. Things have changed
1920’s it was all about the PRODUCT
1950’s BRAND’s ruled
2010’s Now it’s the turn of the CUSTOMER
Warren Knight
7. Focus on the customer
Mindset Advocate
Business Customer
Warren Knight
8. Brand me
Be a thought leader: Reduce sales cycle
Platform
Speaking
Presentation
skills
Partnerships
Live
Engagement
Listen
1 thing
Warren Knight
9. What’s your message
Customer segment
Direct
To
Customer
Channel
PartnersVs
Value proposition
Personal
Service
Added
Value
Community
Financial
Return
Reciprocal
Agreement
Database
Vs
Warren Knight
17. Content is King: Lead generation
Content Marketing 34.6%
Social Media 24.7%
SEO 14.6%
Email 10.6%
Mobile 9.2%
Paid Advertising 6.4%
Warren Knight
18. What challengers are you facing?
Warren Knight
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding