Sounds good. So what is it? And what can I do on Pinterest? Pinterest is a content curation platform which allows users to organise and share beautiful and interesting content they find on the web. Think of it as a bookmarking site, a social network, a gift finder and a platform for collaboration all rolled into one. Content is organised in “Boards” that work as categories. Each piece of content is called a “Pin”. People can ‘like’ your pins or they can “repin” them onto their boards, comment on them and share on Facebook and Twitter. You can follow people and they can follow you. Or you can just follow a particular board of theirs rather than following all back.