Social Media meets Digital Commerce. Presentation delivered by founder of Gloople, Warren Knight at Central for Internet Week

1. Social Commerce
Social Media meets Digital Commerce

2. Hello
 Warren Knight Co-founder and CEO Gloople
 20 years Retail Experience
 Helping SME understand Social Media and eCommerce
 Multi-channel Experience
 Drive Traffic – Internet Marketing

3. Online store
GroupBuy & Flash sale Affiliate network Social integration
Peer to peer
sharing discount Refer a friend
Ratings & Mobile platform Embedded
reviews Facebook store

4. Highrise

5. Zopim

6. Animoto

7. The Big News
Influence Search Rankings
Google: YES, we do use it as a signal. It is used
as a signal in our organic and news ranking. We
also use it to enhance our news universally, by
marking how many people share an article
Google: We treat links shared on Facebook FAN
pages the same way we treat tweeted links. We
have NO personal wall data from Facebook

8. The Big News
Influence Search Rankings
Over 40 million people are already using Google+
Google: YES, we do use it as a signal. It is used
as a signal in our organic and news ranking. We
also use it to enhance our news universally, by
marking how many people share an article
Google: We treat links shared on Facebook FAN
What we share on
pages the same way we treat tweeted links. We
have NO personal wall data from Facebook Google+ matters

9. No. 5
Socialise your business

10. LEAD Strategy
LEAD: LISTEN

11. LEAD Strategy
LEAD: LISTEN
LEAD: EXPERIMENT

12. LEAD Strategy
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY

13. LEAD Strategy
LEAD: LISTEN
LEAD: EXPERIMENT
LEAD: APPLY
LEAD: DEVELOP

14. WHAT IS CONTENT MARKETING?
 Blogging - 434% Google Index
 Video + Podcasting
 Email Marketing
 Flickr, Picasa
 Social (Twitter, Facebook, LinkedIn)
 Case Studies, White Papers, Webinars
 Tumblr, Posterous, etc.
All of this is called Inbound Marketing

15. Best Practice
5 Tweets a day
Advice: As an expert you should offer advice
Share: Article, link information that aligns with your business
Engage: Industry. Follow them, re-tweet, engage in conversations
Have fun: Be funny - send links to relevant funny articles
1 Post a day Special Offer: Send information about a special offer, promotion, event
Pictures: 3 Images at a time (Facebook)
Video: Link to a video you have placed on YouTube
Press Release: Take a picture and load or link to online article
1 Blog a Week
Add Value: Talk around the business and add value to your audience
Competitions & Polls: Find out what your customer want

16. Social commerce defined
 Changes how products are brought to market
 Builds brand awareness cost effectively
 Expands target audience
 Enhances product discovery/awareness
 Creates social media content
 Enables peer recommendations
 Expands relationships with others who share your tastes
 Offers group buying opportunities
 Develops social shopping opportunities on social media platforms
 Links bricks and mortar stores and social connections through use
of mobile

17. Shopow
 Capitalise on social
engagement
 Increase
traffic, conversion and
return
 Decrease customer
support costs
 Engage and empower
loyal customers
 Generate social brand
exposure
 Dramatically advance
consumer insight
 Effectively target the right
psychographics with a
greater understanding of
prospects.
 Efficiently retarget
previous customers

18. beeptreat

19. F-commerce
ASOS f-store Cheeky Beach f-store
UK e-tailer opens up a full f-store SME opens up a full f-store
International Delivery Integrated with CMS
f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store

20. F-commerce – buy from your wall
ASOS f-store Cheeky Beach f-store
UK e-tailer opens up a full f-store SME opens up a full f-store
International Delivery Integrated with CMS
f-commerce formula = Facebook Fan-Sampling + Facebook Pop-Up Fan Store

21. In-store f-commerce
 Diesel Cam
Facebook-connected fitting rooms in Diesel stores in Spain

22. Facebook insights and premium ads

23. Groupbuy – Flash sale
 Value $12 Billion
 14m UK subscribers
 Active in 565 cities
 4000 employees
 Save customers over $300 Million
 27 Million visits per month
 14.7 Unique visitors per month
 Twitter = 3 Sales in 21 mins

24. Subscription clubs

25. Top tips to take-away
Online + Offline Integration – DIGITAL FIRST
Incorporate Social Media into your PR, email, direct mailing & advertising
Tracking Social Media ROI
Utilise Google Analytics and tools like Hootsuite, BrandWatch to test and track
GroupBuy & Flash Sales
Expand your brand buy utilising crowdsourcing
Social Commerce
Let consumers connect where they buy and buy where they connect
Mobile Commerce
Make sure your website is mobile compatible use HTML 5 instead of apps
SEO
Create your online voice and communication around your keywords
Video
YouTube is the second largest search engine in the English-speaking world.

26. Training - Mentoring - Consultancy
Warren Knight
Tell us www.warrenknight.co.uk
What
Warren Knight
e: warren@warrenknight.co.uk
t: @wvrknight
You Gloople – Making Shopping
Social
Think www.gloople.co.uk
t: @gloople