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Boomer Marketing

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Warren Sukernek
Warren Sukernek

Presentation to the Seattle Direct Marketing Association about Boomer Marketing by Warren Sukernek

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Boomer Marketing Mainstay of the Travel Industry Presented by Warren Sukernek to the Seattle Direct Marketing Association – October 2006
Travel Market Reality • Today there are 78M boomers • 10,000 people join the 50+ market each day • Bread and butter of the travel industry • 50+ market buys 80% of luxury travel
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing
Boomer Marketing

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Boomer Marketing

  • 1. Boomer Marketing Mainstay of the Travel Industry Presented by Warren Sukernek to the Seattle Direct Marketing Association – October 2006
  • 2. Travel Market Reality • Today there are 78M boomers • 10,000 people join the 50+ market each day • Bread and butter of the travel industry • 50+ market buys 80% of luxury travel