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Similar a 3 TZ Marketing Sanitation Striking Wash Communication
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3 TZ Marketing Sanitation Striking Wash Communication
- 1. Marketing to Improve Household Sanitation Facilities in Rural Tanzania
- 9. Engaging Villages – Reawakening General Sanitation Demand though Community Led Total Sanitation (by NGOs and local governments)
- 11. Marketing communication platform: (EXP Marketing) [A good toilet is possible] [We’ve taken our development all the way to the toilet] In the nuanced Swahili this is roughly equivalent to saying, “ the red carpet goes all the way to the toilet”
- 14. Direct Consumer Contact Events in program villages (Local governments & Marketing Agency) Promotion
Notas del editor
- This program is using approaches developed in commercial and social marketing settings to improve rural sanitation in Tanzania. This addresses question 1. Why is your case study specifically interesting?
- Partially answers question 2 - Background to organization/initiative (more on this in later slide) Mtu ni Afya -National Health Campaign launched by Nyrere
- -- Access to Improved Sanitation has just kept up with population growth since 1990 according to JMP estimates --- Basic sanitation coverage is high --- government and most donor support is channel through the WSDP – which covers water resources, Rural and Urban WSS, and capacity building and institutional development -- MOWI is the lead agency in implementing the WSDP -- MOHSW has the overall mandate for sanitation and is being more involved in the WSDP. It has a established an MOU with the Ministries of Water, Education, and Local Government to ensure better coordination and address overlaps and gaps in responsibilities
- Partially answers question 2 - Background to organization/initiative (more on this in later slide) Mtu ni Afya -National Health Campaign launched by President Nyerere
- Question 3 – major issues challenges, or problems
- Question 4 – what were the solutions proposed and the related communications objectives Question 7 – (How) did communicators and WASH experts collaborate
- Overall program costs are about USD 2 million over 4 years
- Gatherings of members of village members where they discuss their sanitation situation and provide improvement with timelines. If the community ‘triggers’ they develop plan of action and register to track progress. About 500 communities have been covered through CLTS Question 4 – what were the solutions proposed and the related communications objectives Question 5 – How were the communications activities approached, planned and implemented Question 7 – (How) did communicators and WASH experts collaborate
- Question 4 – what were the solutions proposed and the related communications objectives Question 5 – How were the communications activities approached, planned and implemented
- Question 5 – How were the communications activities approached, planned and implemented
- The Product and costs needed to fit the Choo Bora Chewezekana Concept. Development focused on building up the supply chain of the existing Sungura slab. This 2 x 2 ft concrete slab is a consumer favorite since it is smooth, washable, and safe for children. The slab is especially useful for upgrading existing latrines. Treating the target as a consumer – providing them with technology they can try, at a price they can afford ($5). Question 4 – what were the solutions proposed and the related communications objectives Question 5 – How were the communications activities approached, planned and implemented Question 7 – (How) did communicators and WASH experts collaborate
- Establishing a distribution system, through masons residing in or around TSSM priority villages. Over 400 were trained to produce and sell Sungura slabs at a profit. Masons purchase raw materials and manufacture them on site near village centers. Masons got plastic moulds by 1) renting from NGOs or 2) were sometimes given by districts to use for free 3) were also able to access sometimes the village revolving Fund to help them start off by buying the materials Question 4 – what were the solutions proposed and the related communications objectives Question 5 – How were the communications activities approached, planned and implemented Question 7 – (How) did communicators and WASH experts collaborate
- Direct Consumer Contact events generate interest, stimulate aspiration, word of mouth, drive sale of latrine upgrades influence community norms Question 4 – what were the solutions proposed and the related communications objectives Question 5 – How were the communications activities approached, planned and implemented The marketing agency hired performer to develop the scripts and perform shows with the right messages for plays musical sows and soap operas
- Question 4 – what were the solutions proposed and the related communications objectives Question 5 – How were the communications activities approached, planned and implemented Question 7 – (How) did communicators and WASH experts collaborate
- Question 8 – What was the impact made – positive or negative
- 9. What is the take home message?
- Question 10 – who do we get in touch with to learn more