This case study documents a social media campaign by Olay India to increase their Twitter followers and engagement by offering free samples of their products. They promoted giving away free samples on Twitter and drove followers to their rewards website for the samples. This led to a significant increase in their Twitter followers from 816 to over 1780 and higher user engagement through mentions and outreach on the platform.

1. Social Media
Case Study
consulting monitoring managing ORM marketing PR products audit

2. Story so far…
Olay India on Twitter: Dull and dry
Our Objective: To increase the number of Followers
and spice up the Page with fun and interactive
tweets

3. we did!
The Big Idea
Olay India gives away Free samples of Olay Total
Effects and Olay Natural White on their Official
Reward me Website
We pushed the thought of Free Samples on Twitter as
an experiment in order to increase our Followers
The Main Message
Follow us and get a Free Olay Sample this New Year!

4. we did!
• We started of with a
simple status update on
Facebook, asking
people, ‘Who wants a
Free Sample of Olay
products?’
• And after exact half an
hour when the users
were getting
impatient, we left the link
to the Official Twitter
Page

5. we did!
• Another official status
update on the Facebook
Fan page, with the Link to
the Twitter Page
@OlayIndia
• Once people started
following us, we gave
them the link through
Direct Messages

6. we did!
Created Buzz on Twitter

7. we did!
The Users Respond

8. we did!
Twitter Influencers get involved

9. we did!
Twitter Influencers get involved

10. we did!
Lets talk numbers!
Before After
Twitter followers before Twitter followers after strategy
strategy 816 1780+
Number of average @Mentions Number of average @Mentions
before strategy – 6-9 after strategy – 50 – 55
Total Twitter outreach – Total Twitter outreach –
1,555,750 2,291,500

11. Contact us
Campaign Consultancy:
WATConsult.com
Contact:
Rajiv Dingra +91-9820761167
rajiv@watconsult.com
Twitter.com/watconsult
www.watconsult.com

12. The END