1. Developing an online marketing plan Ben Coleman, ICT Advisor West Africa Trade Hub

2. What is an online marketing plan? It’s not your business plan It’s not your marketing plan either! It helps you achieve your marketing goals online

3. Focus on your target market Don’t waste resources chasing the wrong group What do they like/ want? How can you help them get this online?

4. What is your budget? Money and Time

5. Competitor Analysis What are your main rivals doing?

6. Set your online marketing goal SMART Specific Measurable Achievable Relevant Time bound

7. Summary Find out more about your target market What is your budget? What are your competitors doing? Set a online marketing goal Choose a strategy to achieve this List the activities you need to complete Monitor results

8. Important strategies to focus on…

9. Is your website ready? Make sure your website is professional before you begin

10. Strengthen your brand All your online activities should revolve around this Do you know what your key promise is? Does your brand have a clear personality? Do you have a professional identity?

11. Build your contacts People that have shown interest Add to your address book These people have given you permission to market to them

12. Track your contacts How well do you know your contacts http://bit.ly/h0XYNN www.watradehub.com/ict

13. Get ready to monitor www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website

14. Strategies to achieve your goal Presentation on online marketing www.watradehub.com/resources/online-marketing

15. Social Media Create a Facebook Page for your business www.facebook.com/pages

16. Social Media Create a LinkedIn company profile www.linkedin.com/companies

17. Social Media Google Places Put your business on Google Places www.google.com/local/add/businessCenter

18. Social Media Blogging Add a blog to your website and start blogging

19. Social Media Content: Get noticed, get links forums videos comments podcasts guest articles Start writing or recording press releases

20. Social Media Help people share your content developers.facebook.com/docs/reference/plugins/like www.addthis.com www.sharethis.com Add a social sharing widget to your website

21. Online Directories Get targeted traffic www.yellowpages.gh dir.yahoo.com www.dmoz.org Submit your website to as many directories as you can

22. Email Marketing Cheap, effective www.mailchimp.com www.getresponse.com Schedule periodic mass emails to your contacts

23. Have you achieved your goal? www.surveymonkey.com www.google.com/analytics www.google.com/alerts Carry out a customer survey Set up a Google alert Add Google Analytics to your website

24. Now it’s your turn Define your target market Set your budget Research what your competitors are doing Set your online marketing goal Choose a strategy to achieve this List the activities you need to complete Monitor your progress (and make changes)

25. Thank you!www.watradehub.com/ict Ben Coleman (bcoleman@watradehub.com) icthelpdesk@watradehub.com