Wanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Company brought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, natural food initiatives to create a full range of food products. Watt was selected to develop brand strategy, name generation and packaging for a line of food products that would be locally-grown and sold in Ontario, Canada. We created a brand that would inspire emotional connections, deliver on the value promised and create customer loyalty, and named it ‘Ontario’s Own’. Watt designed the packaging to convey a theme of food carefully grown, picked, preserved and delivered in traditional ways – from the farmers’ hands to yours. Packaging was developed to leave the smallest environmental footprint and graphic treatments were included to showcase local farmers, processors, distributors, retailers and restaurants.

1. “Watt International took the time to really 2011 PAC 2011 PAC
Leadeship Awards Leadeship Awards
understand our product and became an
incredibly important extension of our team.
Their retail expertise, sense of urgency, Best of Show Gold Award
creativity and vision were instrumental in
defining a unique and ownable position for
our successful new brand.”
Carole-Ann Hayes, President

2. The Passion Behind the Product
Wanting to capitalize on the flourishing locally-grown food movement, The Great Ontario Food Company
brought together a community of foodies, farmers, artisans and chefs engaged in local, sustainable, natural
food initiatives to create a full range of food products.
Watt was selected to develop brand strategy, name generation and packaging for a line of food products
that would be locally-grown and sold in Ontario, Canada. We created a brand that would inspire emotional
connections, deliver on the value promised and create customer loyalty, and named it ‘Ontario’s Own’.
Watt designed the packaging to convey a theme of food carefully grown, picked, preserved and delivered
in traditional ways – from the farmers’ hands to yours. Packaging was developed to leave the smallest
environmental footprint and graphic treatments were included to showcase local farmers, processors,
distributors, retailers and restaurants.

3. Who We Are
We are a truly integrated retail agency, with over forty years experience in over forty
Have any questions? Please
countries around the world. Working collaboratively with our clients and other supporting
agencies, we help uncover the most meaningful insights, set the right strategies, and deliver contact us at 416 364 9384 x240 or
results-oriented creative solutions across every brand touchpoint. at contactus@wattisretail.com to
talk about how we might be able
We eat, sleep and breathe retail. Through our integrated approach, our clients receive
to support your business.
a single-source solution, efficiencies in account management, and a brand experience
that’s connected from the first insight to the last creative expression.
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What We Do
research insight strategy innovation creative
• Consumer + Shopper Research • Brand Positioning • Brand Name, Identity +
Guidelines
• Financial Analysis • Marketing Strategies
• Retail Design
• Stakeholder Interviews • Channel Strategies
• Package Design Watt International Inc.
• Trends + Innovation Reports • Product + Merchandise Strategies
• Merchandising + POP Displays THE INTEGRATED RETAIL AGENCY
• SWOT + Best Practice Analysis • Private Brand Architecture 300 Bayview Avenue
• Integrated Communications
• Need State + Path to Purchase • Business + Strategic Planning Toronto, ON Canada M5A 3R7
Modeling • BrandvertisingTM
• Management Consulting wattisretail.com
• Web, Mobile + Social Media
• Performance Measurement (KPIs)
• Total Production Management
research strategy creative
• Value Engineering