Wave Mobile Media

MOBILE MARKETING CONSULTING
Wave Mobile Media is a mobile consulting firm
that offers a full range of services to engineer a
successful revenue-enhancing mobile marketing
campaign for your business.

Revenues Technology Personality
We provide services that are sure to As experts in the field, we bring cutting- We are real people working with real
enhance your local exposure in the edge mobile technology delivering clients who have real customers. We value
marketplace and make you stand out campaigns that wow customers ensuring each client and create customized
above the crowd. top notch conversion rates. products to fit your business.

www.wavemobilemedia.com

WHY THE URGENCY…
 There are 6.8 billion people on the planet. 5.1 billion of them own a
cell phone, but only 4.2 billion own a toothbrush.
(Source: Mobile Marketing Association Asia)
 91% of people keep their phone within 3 feet of themselves, 24
hours a day, 365 days per year.
Source Morgan Stanley
 3 out of 5 searches are done using a mobile phone
 70% of all mobile searches result in action within 1 hour.
(Source: Mobile Marketer)


START SEEING GREEN

 If your business is not taking advantage of the
Mobile ad space, you’re missing out on the
hottest trend that’s getting small businesses
seeing Green again.


INTRODUCTION


Who we are…

We are a mobile marketing personalize their mobile marketing
consulting firm that creates campaigns to fit their needs. We
campaigns for businesses via are a full-service firm offering SMS
various channels to ensure text/coupon campaigns, mobile
effectiveness and revenue websites and Custom Facebook
generation. pages to allow your business to
We have built our company around reach customers through multiple
our clients by taking the time to channels.


THE TRIPLE THREAT


HIT CUSTOMERS FROM
3 ANGLES
Mobile Version of
1 Your Website
SMS Coupon
2 Campaign
Custom Facebook
3 Pages

DOMINATE THE
COMPETITION
 Most businesses do not have any of the above
 Some use a maximum of 1 or 2 of the channels to
reach customers
 Beat your competitors and dominate the market by
reaching your customers via 3 channels


MOBILE
WEBSITES


WHY MOBILE?
 FACT: Customers are using mobile to find your competition.
Source: Google "Understanding Smartphone Users," 2011


WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to report a
lost wallet. It takes 68
minutes for them to report a
lost phone.
(Source: Unisys)


TV

 There are MORE mobile
phones on the planet
than there are TVs.
(Source: Jupiter)


MOBILE SEARCH

 70% of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)

 Mobile coupons get 10 times the
redemption rate of traditional coupons.
(Source: Borrell Associates)


WHERE’S YOUR PHONE?

91% of all U.S.
citizens have their
mobile device
within reach 24/7.
(Source: Morgan Stanley) 9%

91%


WHERE SHALL WE GO??
 Searching for local businesses is
the #1 way people use smart
phones
(source: google)

 …unfortunately normal websites
look sloppy and are hard to use on
small mobile screens

BE HONEST…
YOUR SITE SU…


HOW CUSTOMERS
BENEFIT
 User friendly
Non Mobile Website Mobile Website
 Loads fast
 Easy to see
 Easy to read
 Easy to take action
 Easy to find your location
 Special offers and coupons
 Drives targeted traffic that wants to buy
 Online retailers - a mobile site can increase
consumer engagement by 85%
 Website visitors are 51% more likely to do
business with an online retailer with a mobile site.


SMS COUPON
CAMPAIGNS


SMS MARKETING
 HOW ARE YOU STAYING IN
TOUCH WITH YOUR CUSTOMERS?
 Text messaging has been
estimated to be 5 times more
effective than direct mail and 10
times more effective than
newspaper advertising.


SMS MARKETING
Unique Features SMS Marketing Benefits:
• It has 97% open rates • Gain new clients
• It’s immediate • Increase Customer Retention
• It’s personal • Increase brand awareness
• Increase loyalty
• It’s targeted • Engage your customers
• It’s permission based (opt-in) • Increase sales
• It’s time sensitive • Build a mobile database
• It’s cost effective • You can get more traffic to your business in
• It’s environmentally friendly one hour, from a single TEXT MESSAGE; than
• It reaches your audience no matter in one year from a search engine listing... if
where they are you know what you're doing.


THE AMERICAN LOVE
AFFAIR WITH TEXTING
 89% of the Population has a
Mobile Phone!
 90% Use Mobile Phones for
TEXTING
 95% of SMS TEXTS are Read
in the first 10 minutes!
Read in 10 Min Not Read in 10 Min


YOUR CLIENTS LOVE
TO TEXT
 It takes 90 minutes for the
average person to respond to
an email. It takes 90 seconds
for the average person to
respond to a text message.
(Source: CTIA.org)


GOTTA READ THAT
TEXT…
 Text messaging is 5X more effective than
direct mail and 10X more effective than
newspaper advertising
 Mobile coupons get 10X the redemption
rate of traditional coupons.
(Source: Borrell Associates)


AND MORE TEXTS…


BUILDING A
SUBSCRIBER LIST
 Offer the customer an sms coupon or freebie

 Give customer a “special code” to text to a
number to receive the offer
– Example: Text 50PercentPizza to 54390

 You now have their number in your database
 This will be used to send offers that will get them
back in your store


#1 – CREATE OFFER
 Give customers a small card or flyer with their purchase

 Have flyers or a big offer sign in front of the store or on the
wall in your store

 Give customers an immediate reward relevant to their
current purchase to have them act immediately
– Example: Receive 10% on your current purchase! Just text
10percent to 87692

 Use other channels to build a larger list:
– Newspaper, direct mail, radio, print, outdoor, billboards,
magazines, on the internet, Facebook, twitter, email


#2 – CUSTOMER
SENDS TEXT

This automatically Pizza Hut: $2 OFF any
To: 72727 puts them in your Pizza Delivered right to
database so you can your door all weekend
MSG: 2offpizza now text them through Thurs 3/21.
1(555)555-5555 Reply
offers to entice STOP 2end
them back to your
store!


#3 – AUTOMATED SMS
OFFERS
 Automated but customized SMS service sends
coupons to customers to bring them back to
spend more money
 Limit it to 2-3 promotions per month
 Each mobile customer in your database will
bring you an average of 2 more transactions!


CUSTOMIZED SMS
MARKETING
Selection of services offered:
 Appointment reminders
 Automated text campaigns
 Coupons and special offers
 Customer surveys
 Product voting
 SMS broadcasting


QR CODES
 Are like “barcodes” in that you scan
them with your mobile phone
anywhere that it is placed Scan this QR Code with your
Smartphone for quick access to our
 Once scanned, customer immediately mobile website.
sees either a coupon, website, or other Make reservations, see our menu, or
interactive image order take-out from your mobile phone

 Code is linked to your mobile website
with click2call ordering!

 Place in Ads, Direct Mail, In-Store,
Magazines, or other medians
 Used only with SmartPhones


SOCIAL NETWORKING
APPS
 Link customers to
Facebook or Twitter fan or
follower pages
 40% of social media users
access sites via their
mobile device


Contact Us Today…
…and we will put together a totally
affordable package for you that
works for YOUR business.


CONTACT US TODAY!

 We are passionate about supporting Local Business!
 Contact Connie Wilson:
– Phone: 503-616-2383
– Email: connie@wavemobilemedia.com
– Website: www.wavemobilemedia.com


Wave Mobile Media

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