2. How do you market on Facebook? When you do social media
marketing on Facebook I suggest you focus on each of three
words separately. Let me explain what I mean. You need to look
at your social engagement as one part of your plan. You need to
choose what type of media you will use. You need to create a
plan for your marketing that details your exact goals and desired
outcome. Let us dive in and look at those elements for creating
an effective Facebook campaign.
3. I always like to start the last word. What is my reason for this
marketing campaign? I need to decide whether I am trying to
make direct sales, get opt-ins for my email list, or just trying to
expand followers on Facebook. Knowing the outcome helps me
decide what type of content I need to create. It helps
determine how I talk to people, also. In my business, I focus on
increasing opt-ins for my email list or followers on Facebook.
You need to determine the outcome you want, too.
4. Knowing your outcome helps you choose what call to action
you use. Do you want people to hit the LIKE button on your
Facebook Page? Do you want people to click a link to visit your
squeeze page and opt-in to your email list? You can try to do
both of those, but I highly recommend you focus on a single
outcome for every new social media marketing campaign.
Focusing on getting your readers to take a single action
increases your odds of success. Make sure you choose your
outcome before you move onto choosing your type of media.
5. What types of media can you use on Facebook? You have
written posts, images, video, and audio. Each type of media
has impact, but you need to remember your desired outcome
before choosing your media. I focus on using images and video
when I want to increase my number of followers on Facebook.
I know video and photos are shared more frequently and have
a higher chance of going viral. In my business, using
motivational images and videos grabs the attention of the
market I want to attract. When I share this type of media
frequently, people click the Like button and add me as a friend
so they can continue to see more of my content.
6. When I am focused on getting
more opt-ins to my email list I
change my social media marketing
strategy slightly. I switch to using
video tutorials and talking on
camera.
This allows me to give a higher
impact call to action. With each
video post, I include a text
description with a strong call to
action and a link to my opt-in page.
7. Once I know the outcome I want and the
media I plan to use, the last step is easy.
It is time to be social.
I start posting content frequently on
Facebook, sharing it in Facebook Groups,
and then extending my reach by sharing
the content on other social media sites
likes Google+, YouTube, MySpace, and
LinkedIn.
The social part of your plan is simply
socializing and sharing with your
audience everywhere you find them.
8. Make sure you know your
outcome. Choose the media
that provides your best chance
of success.
Then get busy and start sharing
your content with as large of
audience as you can.
That is the key to social media
marketing success.