14. Q: Is my sales process to long? Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Use segmentation. Don’t include the homepage in the funnel. Numbers are not answers! A lot of my customers are leaving the Checkout page after submitting their delivery preference. Are our delivery options clear enough? State any delivery limitations (e.g. Not overseas) early on. Calculate full cost earlier. Why are so many visitors leaving just before confirming the sale and visiting our information page? The returns policy may be unclear. State our terms clearly. Checkout About US No Trust?? Almost all the customers with promotional codes don’t complete sales. Perhaps the discount is not being applied or does not APPEAR to be working. Identify and fix the problem. Answers are valuable