Social media is widely used for marketing but can damage brands if not used properly. Some common mistakes brands make include only posting the same types of content, like industry news or blog posts, which becomes monotonous. They also fail to convert social media followers into marketing leads by collecting email addresses or add them to marketing lists. Additionally, brands neglect responding to customer questions, comments, and suggestions on social media. It is important for content on social media to be tailored specifically for the target audience by considering what would interest them rather than just what the brand wants to post. This article discusses additional best practices for using social media effectively in a follow up post.